This question surprises most of our clients at first because there's a natural presumption that signs last for a very long time.
For indoor signs & letters, that presumption holds true.
Outdoor signs are a completely different story though, mainly because of the damaging effects of the sun. How long will your signs last outside before they look old and faded?
The sun will likely damage your sign much sooner than you expect – here's why:
When you see the surfaces of signs that are faded, cracked and peeling, you are witnessing the damage caused by UV radiation, temperature changes and climate conditions.
Exterior signs however, are expected to continuously withstand harsh weather extremes such as:
All of these factors combined reduce the lifespan of signs down to just 18 to 36 months outdoors, on average.
This limited lifespan is actually ideal for signs which are needed for a limited period of time (which we also provide).
To meet the long-term needs of your business or organization, TheSignChef's Production Team manufactures a complete line of America's most durable letters, logos and signs. Our most popular custom sign products include a Lifetime Guarantee.
Under this Lifetime Replacement Warranty, if any exterior rated sign product breaks, cracks, peels, fades or otherwise fails, the sign product will be refinished or replaced free of charge.
We stand behind this Guarantee* because the materials and coatings have stood the test of time by withstanding prolonged exposure to water, salt, heat, cold, vibration and UV light.
* Vandalism is not covered.
Exactly as you would expect, the initial price is higher to produce quality signs on this level.
However, the total investment – over time – is significantly lower.
In fact, the typical savings is more than 260% over the first 10 years alone. And that's because the added costs of replacing worn out signs every 2-3 years, is no longer an ongoing expense (or hassle).
As a silent ambassador for your brand, impressive signage will quietly yield ongoing returns to your organization, without doing anything more. It's like an investment in prime real estate which keeps rising in value. Signs – distinguished custom signs – help build long-term equity.
With all the immediate and long-term benefits to be gained over the years, your brand and business interests will be well served with high-end, elite signage.
That is not an exaggeration, nor a scare tactic. Here is a typical example you can see in our local jurisdiction, with a serious warning.
What type of signs are you legally allowed to have? What are your options?
The laws governing exterior signs are rigid. Specific sign ordinances have already been established for the land, the building and for the exact space to be occupied within that building.
The permitting department can tell you exactly what you are allowed to display, and what is prohibited. Once you find out the SIZE and TYPE of signs allowed by local sign codes, you will need the property owner's written permission approving the new signage as well (if you don't own the building).
What type of Outdoor Sign are you LEGALLY allowed to have?
And what are the SIZE restrictions?
Violating local sign codes can result in fines up to $500 per day. Outdoor signs must follow your local County and City Sign Ordinances. The information directly below outlines the sign permitting process required for new, outdoor sign installations.
The process of buying a custom sign is completely new and unfamiliar to most people.
You probably have an idea about the new signs or letters that are needed, but how do you actually turn that idea, into reality? What is the very first step? And what are the next steps that will follow?
As the founder of the company, one of my goals is to empower individuals with an efficient buying process, that can be started in less than 5 minutes. In our newest 2020 Sign Buyer's Guide, you already have immediate access to the complete, step-by-step system, right below. This system can help you acquire the exact signs, letters, logos and graphics your business or organization needs, anywhere in America.
If you choose to follow these steps, you will avoid the high risk of overlooking critically important factors, that you may not have thought about yet.
To assist you even further, look for the Ultimate Sign Buyer's Checklist on STEP 5. This detailed checklist will show you the most important factors and options to consider, as you are deciding what to purchase.
To illustrate "how to buy a sign", I am using an outdoor wall sign as a prime example. You will need 3 key measurements to start your project.
Identify the space and place where the new sign will be installed, then:
The viewing distance is the most important part of the sign formula because this measurement will be used to determine the proper letter size.
The laws governing exterior signs are rigid – sizes are restricted. Violations of local sign ordinances can result in fines up to $500/day or 30 days in jail.
Specific sign ordinances have already been established for the land, building and for the space to be occupied within that building. The staff at your local permitting department can answer questions and provide interpretations of the sign ordinances - fresh donuts go a long way! They can usually identify the sign types and sizes you are allowed to display, and what is prohibited.
In order to determine he maximum overall size you are allowed, the measurements of the wall will be needed from STEP 1.
Once you find out the SIZE and TYPE of signs allowed by local sign codes, the design can then be developed for final approval by the permitting department and the person authorized in your business or organization.
Obtaining the landlord's written permission approving the new signs, is highly recommended as well.
Here is our Complete Sign Permitting Guide to assist you in this process.
Choosing the right size letters for your sign is critically important. If the letters are too small, your message won't be effective. What size letters are needed for easy readability?
As a direct result, nobody has to guess what letter sizes are needed for signs. You can choose from a range of barely legible letter sizes to sizing your advertising message UP, for maximum impact.
Unfortunately, the overwhelming majority of the letter visibility charts commonly found online are completely inaccurate. The most current research performed in 2018 renders the old charts obsolete, yet thousands of outdated charts are still posted online.
Additionally, we developed the sign industry's first and only Online Letter Sizing Calculator to help you determine the proper letter size. This easy to use tool is readily available on our website.
There is advanced training information included in the video on the calculator page. The video demonstrates a unique mathematical approach to sign design. If you would like some help using this tool, call us anytime during office hours.
What will the letters spell out?
If the letters won't fit the wall area, you might consider reducing the number of letters. If you reduce the letter height instead, the impact of your message will be reduced accordingly. Achieving the right visual balance for your brand and advertising message is critically important.
To get a free layout, send an email to Sales@TheSignChef.com with:
We will promptly show you what your new sign or letters will look like, right on your wall. See what works and what doesn't.
Yes, getting the perfect sign is quite a process! At the same time, this methodical approach shows you exactly how highly experienced sign professionals determine proper overall sizes, that won't violate local sign ordinances.
In the final stages of designing a sign, all of the design specifications should be included.
"The devil is in the details" is an old phrase from the 1800's, attributed to a German-born architect, Ludwig Mies van der Rohebut. When seemingly insignificant details are neglected, problems are more likely to emerge soon thereafter.
This timeless wisdom not only applies to architecture, it also applies to how custom outdoor business signs are constructed and produced.
Some of the tiny details of signs may truly seem insignificant at first. However, they can prove to be monumentally important later. Overlooking just one small detail, can suddenly become a HUGE PROBLEM to overcome. Nobody wants that headache.
When new signage is thoroughly assessed in all aspects during the purchasing process, the risk to the successful outcome of the project, is minimized or eliminated altogether. The most efficient way to make a thorough assessment up front, is by utilizing a comprehensive checklist.
The Ultimate Sign Buyer's Checklist is still the only complete checklist available anywhere in the world. I can't overstate the importance of using this checklist to your advantage.
The detailed checklist below will show you the most important factors and options to consider, as you are deciding what to purchase.
How long does your sign need to last?
Do you want your sign visible at night?
The very first step in the sign buying process is to take 3 measurements. The first 2 measurements are the height and width of the wall where the sign will be mounted.
A 3rd measurement is recommended to determine the legibility of the sign. From the wall, measure to the most distant point the sign needs to be readable. These 3 measurements complete Step 1.
You can see the next 4 Steps by accessing the complete, 2020 Sign Buyer's Guide on this page.
A professional design starts with quality ingredients which includes:
Starting with these design elements, an experienced graphic designer can begin developing a custom layout for your business signs. A complete Design Checklist is accessible through this page, to ensure all aspects of your layout are fine tuned.
Yes, sign permits are legally required to install signs and 3D letters outdoors. If a sign permit is not authorized by the officials in the Building Department, significant fines and/or jail time could be imposed.
The 2020 Sign Permitting Guide is readily accessible on this page for guidance and insights.
From flexible vinyl banners to rigid HDPE panels, sign materials are sorted by thickness and panel strength.
This Strength Chart will show you direct comparisons between different exterior-rated materials used for custom signs.