A well-designed, strategically placed sign can directly affect your bottom line…
It may be fun to have branded hanging flags and attractive vehicle lettering for your business, but make no mistake about it, those types of signs are definitely ancillary. When it comes to attracting new customers and successfully branding your business, there are a few staple signs that are absolute "must haves". We recommend starting with the basics before you venture out into the super creative. Once you have the core signs, then you can (and should) add as many "extras" as you'd like!
Here are 4 signs that no brick-and-mortar business should ever be without:
- A roadside sign (lighted or non-illuminated) – Want assistance in driving traffic to your business? What can be more effective than a roadside sign? Lighted or not, roadside signs line the highways for a reason – they're easily read and their bold graphics can be seen by prospects from afar. If produced well, these signs will consistently drive traffic through your doors. And, even more beneficial, they last for years with hardly any maintenance! For business owners with stand-alone locations, roadside signs are usually their first purchase, and for great reason – it's really difficult to find a greater return on your investment!
- A fascia sign – Exterior signs on the building are quite influential in attracting prospective customers to your business, as well. For companies in business parks or on crowded downtown streets that don't have convenient roadside signs, fascia signs do triple duty – they communicate to passersby who you are, where you are located, and what you have to offer. And, believe it or not, if they are visually stimulating enough, they will make prospects stop dead in their tracks! When paired with a roadside sign, fascias re-inforce the brand and draw prospects indoors – it can be a powerful combination.
- Window Lettering – Don't leave your windows bare – they're the perfect space to showcase your brand! Applying vinyl lettering and decals to your storefront windows is really inexpensive, 24-hour marketing – you simply cannot get a better bang for your buck! And window perf has the same affect. Not only do they command lots of attention, they're a great way to inform prospects of the details that roadside and fascia signs don't offer – like web address, hours of operation, contact information and product details.
- A directional sign…for the restrooms! – well, this one is kind of tongue-and-cheek, but really every business needs a sign that points patrons toward the restrooms, particularly if your restrooms are tucked away in an inconspicuous place. Directional signs, like this one, are "must haves". They prevent you from having to answer, "Where are your restrooms?" over and over…and over again.
A well-designed, strategically placed sign can directly affect your bottom line by drawing prospects through your doors. And, even if they don't initially come inside, your signage is still consistently creating brand awareness and increasing recognition for you. The more prospects see your company name and logo, the more "aware" of you they become. When it's time to make a purchase, you'll be the first company that comes to mind. These 4 signs are functional and necessary – make sure your business has them!