The 4 Core Signs No Business Should Ever Be Without
It may be fun to have branded hanging flags and attractive vehicle lettering for your business, but make no mistake about it, they are definitely more secondary signs. When it comes to attracting new customers and successfully branding your business, some signs are absolute “must haves.” We’d recommend you master the basics before you venture out into the super creative, more secondary signage. Once you have the staples, then you can (and should) add as many extras as you’d like!
Here are 4 signs that no bricks-and-mortar business should ever be without:
- A roadside sign (lighted or non-illuminated) – Want assistance in driving traffic to your business? What can be more effective than a roadside sign? Lighted or not, roadside signs line the highways for a reason – they’re highly visible and their bold graphics can be seen by prospects quickly and from afar. If produced well, these signs will consistently drive traffic through your doors. And, even more beneficial, they last for years with hardly any maintenance. For business owners with stand-alone locations, roadside signs are usually their first purchase, and for great reason – it’s difficult to find a greater return on your investment!
- A fascia sign – Exterior signs on the building are quite influential in attracting prospective customers to your business! For companies in a business park or on a crowded downtown street without the convenience of roadside signs, fascia signs do triple duty – they communicate to passersby who you are, where you are located, and what you have to offer them. When paired with a roadside sign, fascias reinforce the brand, locate the store for potential customers and draw prospects indoors.
- Storefront window lettering – Don’t leave your storefront windows bare – they’re the perfect space to showcase your brand! Applying vinyl lettering and decals to your storefront windows is inexpensive 24-hour marketing. Not only does it command lots of attention, it’s a great way to inform prospects of the details that a roadside sign and fascia don’t offer – such as a website URL, hours of operation, contact and product information.
- A directional sign for the restroom or dressing room – Well, this one kind of goes without saying! All businesses, especially restaurants or clothing retailers, need a sign that points patrons toward the restrooms or towards the dressing rooms, particularly if these rooms are tucked away in an inconspicuous place. Directional signs, like this one, are “must haves.” They prevent you from having to answer, “Where are your restrooms?” over and over and over again – well, usually.
A well-designed, strategically placed sign can directly affect your bottom line by drawing prospects inside your doors. And, even if they don’t immediately come inside, your signage is still consistently creating brand awareness and increasing recognition. The more prospects see your company name and logo, the more “aware” of you that they become. When it’s time to make a purchase, you’ll be the first company that comes to mind. These 4 signs are functional and necessary – make sure your business has them!
