My brother-in-law works in Human Resources for a big organization located in Charleston, South Carolina. Even during a downturned economy, his company grew steadily, and they often need to hire several new employees at the same time to mange new business as it's acquired.
There are many methods of employee recruitment including placing newspaper ads and listings on career websites such as Monster.com and CareerBuilder.com. But my brother and his organization are very selective when selecting new employees, and often needed to run these ads for long periods of time before coming across worthwhile candidates. And believe me...the cost of re-running these ads was really starting to add up!
Plus, it seemed that as soon as new employees were hired for one account, they were already acquiring new business and needing to run more ads yet for the next positions. It seemed my brother's company was paying online and newspaper recruitment fees every day!
My brother thought for a long time and finally made the executive decision to try replacing newspaper and internet ads with a standard, inexpensive vinyl banner which would be displayed on the front of their business building. This custom banner would state simply: "Now Hiring: Inquire Within."
Now being located on a very busy road in downtown Charleston, a great percentage of the community would surely see this advertisement at very little cost. What was advantageous too was that as people came into the office to inquire about the positions and apply in person, it was easy to do a quick pre-screen for each candidate, making it more likely that more candidates selected for a full interview would be worth their time. And the greatest perk of all, is that this banner sign can be re-used time and time again at no extra cost!
After testing this vinyl banner idea, my brother discovered that using ato recruit employees is definitely the way to go. He saved money in several ways: the banner was less expensive than other types of advertising, he invested far fewer hours into the process of interviewing, and he continued to find top notch employees for his ever-growing company!
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