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What do Human Resources and Banner Signs Have In Common?

My brother-in-law works in Human Resources for a large organization located in Charleston, South Carolina. Even during a downturned economy, his company grew steadily, and they often need to hire many new employees at the same time to mange new accounts as they're acquired.

There are a lot of tecniques for recruiting new staff members including buying newspaper ads and submitting listings on career websites such as and But my brother and his company are very selective when selecting new employees, and often had to run these ads for long periods of time before finding worthwhile candidates. And let me tell you...the cost of re-running these ads was really starting to add up!

Not to mention the fact that as soon as new employees were hired for one account, they were already acquiring new business and needing to run more ads yet for the next positions. It seemed my brother's company was paying online and newspaper recruitment fees every day!

Custom Banners to the Rescue!

My brother thought for a long time and finally made a decision to try replacing newspaper and internet ads with a simple, inexpensive vinyl banner which would be displayed on the front of their business building. This banner would simply state: "Now Hiring: Inquire Within."

Since his business building is situated on a well-traveled road in Charleston, a large percentage of the community would surely see this advertisement at very little cost. And what was also advantageous was that as people came into the office to inquire and apply in person, it was easy to quickly pre-screen all candidates, making it more likely that more candidates chosen for a full interview would be worth their time, making the whole interview process more efficient And the greatest perk of all, is that this vinyl banner can be re-used time and time again at no extra cost!

Custom Banners Save You Money!

After running this banner experiment, my brother discovered that using a vinyl banner to recruit employees was the way to go. He saved money in many ways - the banner was cheaper than other types of advertising, he invested far fewer hours into the interviewing process, and he continued to find top notch employees for his ever-growing company!

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