The area of town I live in is really starting to grow commercially. This is exciting, as many new national and local businesses are developing space and creating commerce and activity near our main square. We have all heard rumors about what business is moving in where, but until those vinyl banners go up to tell us, it is all pure conjecture. Fortunately, most of the new businesses have temporary custom vinyl banners in place that say, "Opening Soon" or similar pre-notifications. These custom vinyl banners get everyone excited about the new businesses and make people avid to check them out once they open.
The restaurant, Ladles, is a great example of a good custom vinyl banner attracting the right kind of attention. For months, while they awaited the completion of their new building, a temporary custom vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and the custom banner teased us for months. We couldn't wait to try it! And guess what? A lot of people felt the same way, because the day they opened, there was a line going out the door to try Ladle's offerings - simply because the owners didn't wait to make good use of an attention grabbing custom vinyl banner !
Ladles has been open for a few weeks now, and business is thus far good. The vinyl banners have also evolved over the past few weeks, still urging people to come in and give them a try. What kind of banners are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom vinyl banner sign bearing those two words, but it tells people that they are still new and worth a try. Also, some people may not have seen the opening dates on the first temporary custom banner, and it never hurts to remind the public of your new business.
Ladles also has a custom banner at the front of its building, with a graphic of a soup ladle and the motto, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use custom banners to stand out. Otherwise, the public might think the whole building was office space or even unused. Using a few different custom vinyl banners to draw attention to your new business keeps people looking and wondering - and eventually, trying you out!
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's vinyl banners is also well conceived - black lettering on a pale yellow background. counterpoint of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a good one - relevant to the business, soups, and easy to remember with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too much distraction and leaving enough space for the font to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it lets them know that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder there is always a line to get in to give them a try !
The owners of Ladles did not order just a coupleto promote their business. They used several - both temporary and permanent - to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check them out. So when opening your own business, think about how useful custom are in creating anticipation and excitement. Before you know it, you'll have a line out your door too!
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