The area of town I live in has had a lot of new businesses moving in. This is exciting, as many new national and local businesses are developing space and creating commerce and activity near our main square. We have all heard rumors about what business is moving in where, but until those custom banner signs go up confirming our guesses, no one knows for sure. fortuitously, most of the new businesses have temporary custom banners in place that say, "Opening Soon" or similar notices. These custom banners really get people talking about the new businesses and make people avid to check them out once they open.
The restaurant, Ladles, is a wonderful example of a good vinyl banner attracting the right kind of attention. For months, while the building it is in was being completed, a temporary custom vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass by there every day, and that custom vinyl banner teased us for what felt like forever. We couldn't wait to try it! And guess what? Nearly everyone felt the same way, because the day they opened, there was a line going out the door to try Ladle's offerings - all because the owners didn't wait to make excellent use of an attention grabbing vinyl custom banner !
Ladles has been open for a few weeks now, and business as of yet remains good. The vinyl banners have also changed over the past few weeks, still urging people to stop by and try them out . What kind of banner signs are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary vinyl banner sign bearing those two words, but it lets people know that they are still new and worth a try. Also, some people may not have seen the opening dates on the first temporary vinyl banner, and it never hurts to prompt the community of your new business.
Ladles also has a custom bannerout in front of its building, with a graphic of a soup ladle and the slogan, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use vinyl banners to stand out. Otherwise, the public might think the whole building was office space or even unused. Using a few different custom banner signs to create curiosity makes people want to try out your product !
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom banner sign is also well conceived - black lettering on a light yellow background. Contrast of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a good one - relevant to the business, soups, and memorable with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom banner without cluttering it up with too much distraction and leaving enough space for the font to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it plants the idea that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom vinyl banner. No wonder people are spilling out of the doors to give them a try!
The owners of Ladles didn't order just a coupleto promote their business. They used several - both temporary and permanent - to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, think about how useful custom are in creating anticipation and excitement. Before you know it, you'll have a line out your door too!
For more information check out our Custom Banner Signs page.All of our custom vinyl banners are shipped to your door FAST and FREE!