The area of town I live in has had a lot of new businesses moving in . This is exciting, as many new national and local businesses are developing space and creating commerce and activity around our main square. We have all heard rumors about what business is moving in where, but until those custom vinyl banners go up to tell us, it is all pure conjecture. Fortunately, most of the new businesses have temporary custom banners in place that say, " Coming Soon " or similar notices. These custom banners really get people talking about the new businesses and make people avid to experience them once they open.
The restaurant, Ladles, is a wonderful example of a good custom vinyl banner attracting the right kind of attention. For months, while the building it is in was being completed, a temporary custom banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and the custom banner teased us for months . We couldn't wait to try it! And guess what? A lot of people felt the same way, because the day they opened, there was a line going out the door to try Ladle's offerings - simply because the owners didn't wait to make excellent use of an attention grabbing vinyl custom banner !
Ladles has been open for a few weeks now, and business as of yet remains good. The custom banners have also changed over the past few weeks, still urging people to come in and sample their soup. What kind of banners are these? Well, to start with, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom vinyl banner sign bearing those two words, but it tells people that they are still new and worth a try. Also, some people may have missed the opening dates on the first temporary banner sign, and it never hurts to remind the community of your new business.
Ladles also has a custom banner at the front of its building, with a graphic of a soup ladle and the slogan, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use custom banners to stand out. Otherwise, the public might just assume the whole building was office space or even idle. Using a few different custom banners to draw attention to your new business keeps people looking and wondering - and eventually, trying you out!
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom banner sign is also well defined - black lettering on a pale yellow background. direct contrast of colors is essential on a banner sign to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a great one - relevant to the business, soups, and memorable with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom banner without cluttering it up with too many words and leaving enough space for the font to be large enough for people to read from a distance. It is also very clever in that it compliments its customers - it tells them that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom vinyl banner. No wonder they are always packed with customers new and returning !
The owners of Ladles did not order just one or twoto promote their business. They used several - both temporary and permanent - to indicate that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, think about how useful custom are in creating anticipation and excitement. Before you know it, you'll have a line out your door too!
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