The area of town I live in has had a lot of new businesses moving in. This is exciting, as many new national and local businesses are developing space and creating commerce and activity near our main square. We have all heard rumors about which business is going into which building, but until those vinyl custom banners go up to tell us, it is all pure conjecture. Fortunately, most of the new businesses have temporary custom banners in place that say, "Opening Soon" or similar notices. These custom banners get everyone excited about the new businesses and make people eager to try them out once they open.
The restaurant, Ladles, is a terrific example of a good vinyl banner attracting the right kind of attention. For months, while they awaited the completion of their new building, a temporary custom banner sign hung in the window with its name and estimated date of opening. My family and I pass by there every day, and that custom vinyl banner teased us for months. We couldn't wait to try it! And guess what? A lot of people felt the same way, because upon opening day, there was a line going out the door to try Ladle's offerings - just because the owners didn't wait to make good use of an attention grabbing vinyl banner!
Ladles has been open for a few weeks now, and business is still good. The vinyl banners have also changed lately, still urging people to come in and sample their soup. What kind of banners are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom vinyl banner sign bearing those two words, but it tells people that they are something new to try. Also, many people may not have seen the opening dates on the previous temporary custom vinyl banner, and it never hurts to remind the public about your new business.
Ladles also has a custom banner at the front of their building, with a graphic of a soup ladle and the motto, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use vinyl banners to stand out. Otherwise, the public might think the whole building was office space or even idle. Using a few different custom banners to create curiosity makes people want to try out your product !
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom banner sign is also well defined - black lettering on a pale yellow background. demarcation of colors is essential on a custom banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a good one - relevant to the business, soups, and easy to remember with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom banner without cluttering it up with too much distraction and leaving enough space for the font to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it plants the idea that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder there is always a line to get in to give them a try !
The owners of Ladles did not order just a coupleto promote their business. They used several - both temporary and permanent - to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, think about how useful custom are in creating anticipation and excitement. Before you know it, you'll have a line out your door too!
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