Beginner’s Block: Part 4 – Being Proactive with Your Sign Strategy

Vinyl Wall Lettering

Once you’ve gotten your core signs ordered and installed, don’t stop there! Begin to strategize how you can add new pieces of signage to the fold. It’s like decorating a new home after it’s built. You start with the key rooms and then move from room to room. There are so many ways to economically and creatively display your brand and attract new customers to your business. The key is being strategic and proactive with your sign strategy. Begin with the exterior of your building and move from space to space until you have your signage complete!

Here are 4 sign projects to work into your strategy:

  1. Window Decor – You’ve probably considered outdoor and indoor signage, but what about your windows? Yes, windows! Don’t leave your windows bare. They’re the perfect space to showcase your brand. Add your company name, logo, tagline, website, store hours and contact information to the windows and glass doors. Applying vinyl lettering and decals to your storefront windows allows for 24-hour marketing, 365 days per week. While you’re running the business, your vinyl lettering is prospecting for you.
  2. Door Signs – Doors are great real estate for branded signs. Office doors, conference room doors, break and supply room doors are all perfect for branded signage. Plus, they prevent customers from getting lost in your building if they make the wrong turn. And, if your doors have windows, consider adding window perf or Illumadecor for a super creative touch. Plan for it!
  3. Wall Art – Ever considered adding signage to hallways and corridors? These areas are perfect for 3D or vinyl lettering! How impressive would it be to walk down the hall of a company and see their name displayed on the wall? 3D letters can be made out of acrylic, metal, wood, plastic or even foam and they are easy to mount. Vinyl lettering and decals can also be added to interior walls, and a far cheaper than 3D letters. Either way, they’re sure to leave a lasting impression on your customers.
  4. Portable Signs – Lastly, make sure you’re prepared to take your brand with you wherever you go. Whether you set up as a vendor at a local fair or expo or a national conference or trade show, banners and tabletop signs draw lots of attention and they travel well. Don’t wait until the last minute to have them produced, be prepared! These signs are inexpensive and store easily. Keep them on hand for when set-up opportunities arise.

Take 12-24 months to work toward having complete synergy with your signage – which means making all of your signs work together to create a lasting impression in the mind of your customers. Keep the brand of your business alive outside, inside and even off-site! Do this with your signage and all of your marketing, and you will be miles ahead of the competition.

Products in Article

Custom Dimensional Signs| Custom Raised Letter Signs 3D Signs, Letters, Logos and Plaques Vinyl Decals | Custom Decals and Stickers Custom Vinyl Lettering and Vinyl Graphics Custom Door Signs Custom Door & Window Lettering - Vinyl Signs, Decals & Clings.

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