Five Practical Reasons to Update Your Outdoor Signage

Faded Lighted Sign Face

“Out with the old, in with the new” is wisdom that can easily be applied to your business signage. Like with anything else business oriented, it’s always a good idea to evaluate what you currently have and come up with creative ideas for new additions. Signs are silent salesmen, and they work 24 hours per day, 365 days per year. It is definitely profitable for you to keep them updated and looking sharp.

Here are 5 Practical Reasons to Update Your Outdoor Signage:

  1. You haven’t changed your sign in years. Guess what happens if you look at something too often? It begins to lose its appeal and its effectiveness. When you see the same image over and over again, eventually your mind blocks it out and it doesn’t stand out anymore. If passersby have seen the same outdoor sign for a decade, chances are they don’t really notice it anymore. It has essentially become a landmark on the street, no longer a focal piece that draws them to your business. Give them something updated and new by livening up the sign you currently have or re-designing it entirely. Try a new material, a new shape, a new location.
  2. Your sign looks worn or damaged. If your outdoor sign has begun to fade from excessive sun exposure or inclement weather, it’s time to update. Also, if it’s showing signs of expected wear and tear, such as missing letters or chipped corners, now is a good time to call your sign company. You want customers to see that you take great care in your business by keeping it updated both inside and out. Plus, the best way to make people want to invest in you is to first invest in yourself
  3. Your sign looks antiquated. Does your sign look out-of-date? Are the other signs in your area or along your street more attractive and appealing than yours? Modernize your look by updating your brand or re-branding entirely. Add a touch of color, add some dimensional letters or make the sign itself 3D. How about adding some custom lighting? Don’t get stuck in the dark ages. Keep your brand alive!
  4. Your sign is just too small. Perhaps when you first opened your business, a smaller sign on the exterior is all you could afford. Everyone has to start somewhere. But, if you’ve been in business for years and your cash flow has changed but the size of your sign hasn’t, you may be doing yourself and your customers a disservice. Make sure your exterior signs are visible both up close and from afar. Remember, motorists are moving fast and they only have 2-3 seconds to read your message. Replace your beginner sign with a larger, more prominent one – you’d be surprised the traffic this one modification could create for you.
  5. Your sign is ineffective. Maybe when you first created that sign you didn’t know all the “design secrets” you know now – like how adding short descriptive words and phrases helps customers know and remember what you do. Or, how using identifiable graphics creates brand recognition. Perhaps your sign doesn’t really communicate your message or gives a list of outdated products. It’s definitely time to change it. Make sure your signage works for you. It’s one of the hardest working marketing tools you have!

Take some time to assess the effectiveness of your outdoor signage. Work with a marketing or branding specialist or a great sign company to bring new life to your business’s outdoor sign. It’s an investment that could bring you infinite returns.

Products in Article

Replacement Sign Faces - Backlit Plexiglas® Sign Panel Inserts Custom Outdoor Wall Signs - Large or Small, Signage to Mount to any Wall. Custom Outdoor Signs for Weatherproof Business Signage. Custom Roadside Signs: Marketing and Advertising that Works!

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