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What's the Secret to Professional Looking Custom Business Signs?

For more than 27 years, I have been a chef of sorts here in South Carolina. A chef who creates signs. And not just any signs - great signs.

I am sure you're questioning how you become a sign chef. After all, it certainly is not a standard job description. It has taken years of experience, an eye for good design, wits for writing, and a plethora of technical knowledge to perfect my recipe for success.

Now, I would like to share these secret recipes with you. I guess that would make them not-so-secret recipes. But that's, since I like seeing business owners with successful signage.

We will take a peek at what makes a custom sign work for a business, from materials, to design, to how it is installed. And we'll also go over some failures so that we can continue to make our recipes better.

Negative Can Be Positive ...the laws of physics indeed apply to signs

Size Matters ...bigger isn't necessarily always better

Square Pegs Can Fit Round Holes ...but do you want to?

Pictures Aren't Always Worth 1,000 Words ...sometimes they are worth a million

Color Isn't Always the Brightest Choice ...and is gold really worth its weight?

Lasting Impressions Are Easier Than You Think ...so make sure it's a good one, just like on a first date

So it's just like in cooking - if a recipe isn't good, you probably won't make it again. After all, there are a ton of proven yummy recipes out there. I can help you discover the one that'll work for you.

And I love requests for recipes! If you have thoughts about custom signs, or questions, you're probably not the only one. You may only buy a few signs in your life, but over the years I have helped with many more. Just drop me a line at with your special request and I can cover it in a future column.

Until the next time, you can find me in the sign kitchen.

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