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If there's one thing we could all use a little more of, it's luck. Luck is an evasive phenomenon that some people have and others don't. Being unlucky can wear on a person and can make him or her feel down in the dumps with low self-esteem. My point here is not to talk about the pity parties I used to throw for myself during what seemed like endless strings of bad luck; alternatively, I'd like to talk about my newfound remedies for bad luck.

Now, I realize that you, as a small business owner , are not dumb and know these qualities well . As a matter of fact, these qualities are a part of what makes you so successful! What you may not know, though, is that hard work and preparation are essential in everything you do, including marketing your business with custom metal signs. You see, a metal sign is not a rarity in this world. In fact, I'm willing to guess that you probably pass by hundreds, if not thousands of metal signs every day! The kicker, however, is that since there are so many personalized metal signs out there, we, being the humans that we are, just don't genuinely bother to take the time to really get to know each made-to-order metal sign that we see. I'm sure that this fact probably makes the thought of marketing your business with a metal sign extremely daunting, and I might have even made you decide not to advertise with a custom metal sign. So, quickly, before you change your mind, let me tell you the secrets behind how you, through hard work and preparation, can get lucky (continue your success) with a personalized metal sign.

1. Ask yourself A LOT of questions.

Asking questions helps you create a platform upon which you can build a plan for effective advertising with personalized metal signs. Think about a custom metal sign from your past and break down the specifics of the metal sign. What size was it? What did the metal sign say? Was there anything in particular about the sign that you guess might have made it stand out more than any of the other metal signs you see in a day? The idea behind this exercise is to express the several reasons regarding your decision to advertise with a made-to-order metal sign. After you answer all of these questions, you will see that you now have a great deal of material to work with in order to forge a detailed plan for marketing your business with a personalized metal sign.

2. Get within your customers' heads!

So now that you have alot of info to include on your custom sign, it's time for the fun part: Rewriting! Editing is a critical part of the custom metal sign advertising process. I say this because you, as the owner and brainchild of your company, are (or at least should be) head-over-heels in love with everything about your business; thus, you have an extremely hard time choosing which material to keep and which to cut, since in your mind, it's all crucial. You must remember that your metal sign is all about grabbing attention and making a first impression; therefore, in order to be effective, you must get inside the mind of the person passing by your custom sign. So again, you need to ask questions, this time from your customer's perspective: What are my values? What excites me? What do I need?

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