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 Custom Signs: All Talk, No Fluff

I have a strong appreciation for people who are terrific communicators. A good communicator is, in my opinion , someone who can easily explain any issue or problem to another person , regardless of that person's background or situation. Although every instance is different, most arguments between people arise from some kind of...


I once tried working as a literature private instructor for a twelve year old sixth grade boy. I arrived to our first hour-long session with all of the material from my lesson plan broken down into easy-to-read tables and charts and was excited to begin sharing my expertise with this young kid. Unfortunately, despite my best efforts, my student had a difficult time understanding the information that I was presenting to him. In fact, most of my explanations were met with blank glances. It was super frustrating! I tried for a while to salvage my lesson with on-the-fly lectures and chalkboard art, but these attempts just resulted in more mental confusion. I ended up abandoning my lesson plan after thirty minutes and spent the rest of the session talking to the child about his day at school and the activities he liked to do for fun. I found out that he was a hockey player and had a new puppy that he liked to walk around his neighborhood. So, when I went home after the first meeting and sat down to write the next course of study, I decided that next time I would have to try a new approach . I came up with a game that I called "Plural Pucks." I won't go into much detail about the game, but I will say that the next week's session was much more productive than the previous. My student was engaged, he was attentive, and most significantly, he was having fun! I was really pleased that I had figured out a way to...


An essential aspect of being a great communicator involves understanding the person you are speaking to so that you can know why he or she does things a certain way. This same piece of advice rings true for advertising with a custom metal sign. If you don't effectively communicate your message on the metal sign, your sign is pointless. Keep reading to learn my THREE RULES for saying what you mean with a customized metal sign.


Take it from me and my story about being a tutor, knowing your audience is the MOST IMPORTANT RULE to effectively communicating with your personalized metal sign. Imagine yourself speaking, in English, about your business to a room full of Italian citizens who only speak Italian. You could be relaying extremely important and useful info, but since you are not speaking in the language of your audience, your words are squandered. Of course this is only a metaphor, but the idea applies just the same to advertising with a custom metal sign. If you don't take the time to get to know your audience (customers or potential customers) BEFORE you utilize a metal sign, your custom metal sign marketing efforts will be worthless.

Rule #2: BE DIRECT!

You need to be as particular as possible in communicating your message with a custom metal sign. It is likely that most people passing by your custom metal business sign are not going to figure out every last detail of the sign. In fact, you will probably be lucky if people spend more than 3 seconds looking at your metal sign. So, you want to make those 3 seconds count. Realize your message, and get STRAIGHT TO THE POINT when designing your personalized metal sign. After you have done this, click the link to learn RULE #3 for saying what you mean with a...


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