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If there's one thing we could all use a little more of, it's luck. Luck just seems to be an elusive phenomenon that some people have and others don't. Being unlucky can wear on a person and can make him or her feel down in the dumps with low self-esteem. My point here is not to talk about the pity parties I used to throw for myself during what seemed like endless strings of tough luck; as an alternative, I want to tell you about my newfound remedies for bad luck, which are...


Now, I realize that you, as a small business enterprise owner, are no stranger to either of these qualities. In fact, these characteristics are a part of what makes you SO successful! What you may not know, though, is that hard work and preparation are ESSENTIAL in EVERYTHING YOU DO, including promoting your business with custom metal signs. You see, a metal sign is not a rarity in this world. In fact, I'm willing to guess that you probably pass by hundreds, if not thousands of metal signs EVERY SINGLE DAY! The kicker, however, is that since there are SO MANY personalized metal signs out there, we, being the humans that we are, just don't really bother to take the time to really get to know each made-to-order metal sign that we see. I'm sure that this fact probably makes the thought of marketing your business with a metal sign extremely intimidating, and I MIGHT have even made you decide NOT to advertise with a custom metal sign. So, REAL QUICK, before you change your mind, let me tell you the secrets behind how YOU, through hard work and preparation, can get lucky (continue your success) with a personalized metal sign.

1. Be inquisitive.

Asking questions helps you create a platform upon which you can build a plan for effective advertising with personalized metal signs. Recall a custom metal sign from your past and break down the specifics of the metal sign. How large was it? What did the words say? Was there anything in particular about the sign that you guess may have made it stand out more than any of the other metal signs you see in a day? The idea behind this exercise is to verbalize the infinite number of reasons regarding your decision to advertise with a made-to-order metal sign. After you answer all of these questions, you will see that you now have a whole lot of material to work with in order to organize a detailed plan for marketing your business with a personalized metal sign.

2. Get within your customers' heads!

So now that you have ALOT of info to include on your custom sign, it's time for the fun part: EDITING ! Rewriting is a decisive part of the custom metal sign marketing process. I say this because you, as the owner and brainchild of your corporation, are (or at least SHOULD be) without a doubt obsessed with EVERYTHING about your business; thus, you have an extremely hard time choosing which material to keep and which to cut, since in your brain, it's ALL crucial. You must remember that your metal sign is all about grabbing attention and devising a first impression; therefore, in order to be efficient, you MUST get inside the mind of the person passing by your custom sign. So again, you need to ask questions, this time from your customer's persuasion: What are my values? What excites me? What do I NEED? Once you've answered these questions and can pinpoint the details of your business that are most relevant to your customer, you can then move on to...


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