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If there's one thing we could all use a little more of, it's luck . Luck is an elusive phenomenon that some have and others don't. Being unlucky can wear on a person and can make him or her feel down in the dumps with low self-esteem. My point here is not to talk about the pity parties I used to throw for myself during what seemed like endless strings of ill luck; as an alternative, I'd like to talk about my new found solutions for bad luck, which are hard work and preparedness.

Now, I realize that you, as the owner of a small company, are no alien to either of these qualities. In fact, these characteristics are a part of what makes you so successful! What you may not know, though, is that hard work and preparation are essential in everything you do, including advertising your business with custom metal signs. You see, a metal sign is not a rarity in this world. In fact, I'm willing to guess that you probably pass by hundreds, if not thousands of metal signs every day! The kicker, however, is that since there are so many personalized metal signs out there, we, being the human beings that we are, just don't really bother to take the time to really get to know each made-to-order metal sign that we see. I'm sure that this fact probably makes the thought of marketing your business with a metal sign extremely intimidating, and I might have even made you decide not to advertise with a custom metal sign. So, quickly, before you change your mind, let me tell you the secrets behind how you, through hard work and preparation, can get lucky (continue your success) with a personalized metal sign.

1. Be inquisitive.

Asking questions helps you build a platform upon which you can build a plan for effective advertising with personalized metal signs. Try to remember a custom metal sign from your past and break down the specifics of the metal sign. What size was it? What did the sign say? Was there anything in particular about the sign that you think might have made it stand out more than any of the other metal signs you see in a day? The idea behind this exercise is to verbalize the infinite number of reasons regarding your decision to advertise with a made-to-order metal sign. After you answer all of these questions, you will see that you now have a great deal of material to work with in order to formulate a detailed plan for marketing your business with a made-to-order metal sign.

2. Think like your customer!

So now that you have a great deal of data to include on your custom sign, it's time for the fun part: rewriting! Revising is a critical part of the custom metal sign advertising procedure. I say this because you, as the owner and brainchild of your business, are (or at least need to be) without a doubt in love with all aspects of your business; consequently, you have an extremely hard time choosing which material to keep and which to cut, since in your mind, it's all important. You must remember that your metal sign is all about grabbing attention and making a first impression; therefore, in order to be effective, you must get inside the mind of the person passing by your custom sign. So again, you need to ask questions, this time from your customer's persuasion: What are my values? What excites me? What do I need?

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