How To A Design A Sign: Make Sure Your Sign Doesn't Get Lost In Its Surroundings

Almost as important as great design is great sign placement. It's easy to get caught up in designing a beautiful outdoor advertisement, only to discover your soft blue blends in with the sky behind it, leaving your message misunderstood and often times, completely unseen.

When creating your sign design, you must consider not only the internal design elements we have discussed in this book, but you must also consider external factors (the environment your sign will be placed in) as well. External factors can include things such as the color of the wall your sign will be mounted to and the color of all other surroundings.

Obviously, colors play a key role in sign design. It is important to be aware that you may need to consider altering or softening your business's existing color scheme if it happens to be inappropriate, too harsh or too soft for its environment.

Take the image to below, for example.

Light Colored Sign On Light Colored Wall

While the sign itself is well designed and has beautiful contrast on its own, the sign nearly disappears when mounted on this light colored brick wall. The light creams and grays of this sign blend in with the light colored brick of the building.

Light Colored Sign On Dark Colored Wall

Placing the sign on a building with darker bricks helps create contrast so the sign really pops, making the message clear and easy to read.

However, it may not be an option to simply move your sign onto a different wall or against a different background. Be sure to consider the placement of your sign before you begin the design process.

Design with the end goal in mind.

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