Related Search: negative space on outdoor signs, designing signs, how to create outdoor signage, valuable outdoor signs, fundamentals to an effective business outdoor sign, outdoor sign|signs outdoor signage

negative space on outdoor signs, designing signs, how to create outdoor signage, valuable outdoor signs, fundamentals to an effective business outdoor sign, outdoor sign|signs outdoor signage

Using Negative Space to Create and Effective Outdoor Sign

In the world of signs, negative space is always positive. Negative space, or white space, refers to the empty spots on your outdoor sign that have no words or graphics.

If an area has no text or graphic, how is it positive?

Well,isthishardtoread? Yes, it is. That's because there is no negative space between the words. Negative space separates different parts of your message and makes sure there is no overcrowding. You never want your outdoor sign to feel cramped.

How do I keep my outdoor business signs from feeling cramped?

Negative space can be used to your advantage. It's easy! Many people attempt to fill their sign with as much info as possible. You're paying for your outdoor signage and you want to get as much out of it as you can. And the more there is to read and see on your sign, the more people will be interested, right? Wrong.

Custom signage with adequate white space provides readers with a visually interesting, easilt understood message. The eye is able to move around the sign easily, without getting tripped up and overwhelmed by all the "stuff" on the sign.

But I want to include a lot on my outdoor sign

You don't need to include a lot to make your sign say a lot. Our custom outdoor sign specialists can help you figure out how to create a concise message, or you can check out some of our articles on that topic.

Now that I have a succinct message, how do I include negative space on my sign?

Making sure your sign has adequate white space could not be easier. There are two ways to do this.

1. Downsize the text and graphics on yours sign so there is more room for white

2. Make your outdoor signs a bit larger but keep all the elements on it the same size

Easy, right?

One more thing

When you've finished building your sign, stand back from your monitor. If you think your sign is overcrowded, it is.

And don't forget to contact our graphic designers if you need any help.