Related Search: negative space on outdoor signs, designing signs, how to create outdoor signage, valuable outdoor signage, features to an effective custom outdoor sign, outdoor sign|signs outdoor signage

negative space on outdoor signs, designing signs, how to create outdoor signage, valuable outdoor signage, features to an effective custom outdoor sign, outdoor sign|signs outdoor signage

Turning Negative Space Into a Positive Outdoor Signage Element

In the sign world, negative space is always positive. Negative space, or white space, refers to the empty spaces on your custom sign that have no words or graphics.

If a space has no text or graphic, how is it positive?

Well,isthishardtoread? Sure is. The reason is that there is no negative spave in between words. White space splits up different parts of your message and makes sure there is no overcrowding. Your sign should never feel cramped.

How can I make sure my sign isn't cramped?

You just need to use white space to your advantage. It's easy! Many people try to incorporate as much info as possible on their sign. You're paying for your outdoor signage and you want to get as much out of it as possible. And the more there is to read and see on your sign, the more people will be interested, right? Wrong.

Custom signage with enough negative space provides readers with a visually stimulating, easy to read message. The eye is able to move around the sign easily, without getting confused and overwhelmed by all the "stuff" on the sign.

But I want to include a lot on my outdoor sign

You can make your message say a lot without actually saying a lot. Our custom outdoor sign experts can assist you in figuring out how to generate a succinct message, or you can check out some of our articles on that topic.

Now that I have a succinct message, how do I include white space on my sign?

It doesn't get much easier that making sure your custom sign has enough negative space. You can choose one of two ways.

1. Downsize the text and graphics on yours sign so there is more room for negative space

2. Make your outdoor signs a bit larger but keep all the features on it the same size

Easy, right?

One more thing

When you've finished designing your sign, stand back from your monitor. If you feel your sign is too crowded, it is.

And don't forget to contact our graphic designers if you need any help.