Related Search: negative space on outdoor signs, designing signs, how to create outdoor signage, successful outdoor signage, fundamentals to a successful custom outdoor sign, outdoor sign|signs outdoor signage

negative space on outdoor signs, designing signs, how to create outdoor signage, successful outdoor signage, fundamentals to a successful custom outdoor sign, outdoor sign|signs outdoor signage

How White Space Can Be Positive in Outdoor Signs

In the sign world, negative space is always positive. Negative space, or white space, refers to the empty areas on your custom sign that have no words or graphics.

If a space has no text or graphic, how is it positive?

Well,isthishardtoread? Yes, it is. The reason is that there is no negative spave in between words. Negative space separates different parts of your message and stops overcrowding. Your sign should never feel cramped.

How do I keep my outdoor business signs from feeling cramped?

You just need to use white space to your advantage. It's easy! Many people try to fill their sign with as much info as possible. You're paying for your outdoor signage and you want to get as much out of it as possible. And the more there is to read and see on your sign, the more people will be interested, right? Wrong.

Outdoor business signs with enough negative space gives readers a visually stimulating, easilt understood message. The eye can move around the sign easily, without getting confused and overwhelmed by all the "stuff" on the sign.

But I want to include a lot on my outdoor sign

You can make your message say a lot without actually saying a lot. Our custom outdoor sign specialists can help you figure out how to generate a succinct message, or you can check out some of our articles on that topic.

Now that I have a concise message, how do I incorporate white space on my custom sign?

Making sure your sign has adequate white space could not be easier. You can choose one of two ways.

1. Downsize the text and graphics on yours sign so there is more room for negative space

2. Make your outdoor signs a bit larger but keep all the elements on it the same size

Easy, right?

One more thing

When your done building your sign, stand back from your computer. If you feel your sign is overcrowded, it is.

And make sure to contact our graphic designers for any help you may need.