Related Search: Outside Signs, Outdoor Signs, Designing Your Outdoor Sign, Signage Design

Outside Signs, Outdoor Signs, Designing Your Outdoor Sign, Signage Design

Do Not Let Your Sign Get Lost In Its Surroundings

Tips To Make Your Sign Stand Out

Even before you begin designing your custom business sign, you need to consider its placement. Why? Because one of the biggest keys to a sign's success is the environment surrounding it.

Make Your Sign Stand Out

Your outdoor signage is there to grab the attention of customers and clients. You want it to be the greatest sign it can possibly be, so you’ve spent hours designing it — picking out colors, trying different graphics and playing with the wording. Great. But there's more to consider. If you own a beautiful bed and breakfast in the woods, you might decide to create a stunning sign featuring images of red and brown leaves. However, that sign would get completely lost among the real red and brown leaves of the surrounding forest.

External Factors

Different external factors come into play depending on where you plan to place your sign. If you will be hanging your outdoor sign on the building, think about the color of the exterior. Bright blue might look great on a dark red brick building, but black might get a little lost. If you're putting your custom sign on a tree filled lawn, it's smart to stay away from green. In this case, a bright red may look nice. If your sign in on a city block, stay away from grays and blacks. Something brighter will stand out much better.

Colors and Contrast

Because it is so important that the colors on your sign stand out and have contrast, you may need to alter the shades you use in your business' existing color scheme. The more important part of your sign is the color scheme. It's vital that you have the best sign possible — studies show that one business sign can increase your sales by up to 30%!

Shape and Size

You should also consider your custom outdoor sign's surroundings when you decide on a size and shape for it. Are you planning to place your business sign near a row of bushes? Make sure your sign is big enough that it doesn't blend in. It should be somewhat larger than the bushes its sharing space with. Is your business in a window-filled building? Planting a square sign right outside may take away some of it's pop. To make sure it's seen against the square windows, consider a rectangular or circular sign.

Deciding On A Material For Your Sign

The material you use is also essential when thinking about your outdoor sign's surroundings. If your business is in a warehouse, think about how an aluminum sign may look in front of a building of a similar material. Wood may be the better choice.

Clearly, the key is to design your sign so that it is dissimilar from its surroundings. Your custom sign needs to catch the eye of potential customers and be visible from as far a distance as possible. Think about the environment in which your sign will be placed. Try making a list of the most predominant colors outside your building. Measure bushes and other signage if you need to. And our graphic designers are always at your service. They will take all of this into consideration when helping you design your perfect custom outdoor sign.