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custom banners, custom banner, tradeshow banner, indoor banners, banner sign, tradeshow signs, design a banner, custom signage, banner mounting

Should You Use A Custom Banner at Trade Shows

How can custom banners save your business at a trade show? Let me tell you a story...

As a small business owner, I need to take every opportunity I can to promote my bakery and bakery marketing business. When I heard that a small business tradeshow was coming to town last year, I jumped at the chance.

I gathered all my materials, ordered new business cards, printed out a big paper sign, created sales material and even made some delicious baked goods to tempt people over to my table.

As people started coming in I adjusted my name tag, put on a big smile and got ready to sell my unique bakery/restaurant marketing plan.

But that's not quite how it went. I stood at my sad little tradeshow booth and tapped my fingernails on the table while people flocked to the booths around me. I was so upset. I'd put so much effort into making this day a success, but it was just the opposite.

As I looked around, it was clear what I had done wrong. I was here to promote my professional business, but nothing about my booth looked professional. I had a dinky paper sign I printed out at home hanging behind me while everyone else had full–color custom banners that looked very professional and high—end. How could I expect people to view me as professional when nothing about my booth looked that way? What was I thinking?

I knew I wasn't going to make the same mistake at this year's tradeshow. I was going to order a big vinyl banner that would definitely get noticed.

I jumped online and found TheSignChef — they had a huge selection of products, helpful articles and free shipping. Plus, I got a free online design session with a graphic designer who helped me design an amazing indoor banner for the trade show.

The day of the trade show, I easily rolled up my tradeshow banner and threw it my trunk. When I got there, it was easy to set up and looked so great! The design was totally eye–catching and I could tell all the other vendors were looking at it. It looked just as professional as theirs but you could really tell a graphic designer helped create it.

This time when the crowds entered, tons of people flocked to my booth thanks to my custom vinyl banner. I even got complimented on it a bunch of times! I made so many connections and sales and my trade show banner paid for itself immediately.

My indoor banner worked so well because it was professionally designed; the perfect size for the venue, and it was a super smooth vinyl banner material that's especially great for indoor banners because it looks amazing up close.