My brother works in Human Resources for a well-known organization located in Charleston, South Carolina. Even through a tough economy, his company grew steadily, and they often need to hire several new employees at once to mange new business as it's acquired.
There are many ways to recruit new employees, including placing newspaper ads and submitting listings on career websites such as Monster.com and CareerBuildler.com. But my brother and his organization are very selective with their hiring decisions, and often needed to run these ads for long periods of time before coming across the perfect candidates. And believe me...the cost of re-running these ads was really starting to add up!
Not to mention the fact that as soon as they hired new employees for one account, they were already acquiring new business, requiring them to run more ads yet for the next positions. It seemed my brother's company was paying online and newspaper recruitment fees at all times!
My brother thought long and hard, and made a decision to try replacing newspaper and internet ads with a simple, inexpensive vinyl banner which would be displayed on the front of their business building. This banner would state simply: "Now Hiring: Inquire Within."
Since his business building is situated on a well-traveled road in Charleston, a large percentage of the community was sure to see this advertisement at very little cost. And what was also advantageous was that as people came into the office to inquire about the positions and apply in person, it was easy to do a quick pre-screen for each candidate, making it more likely that more candidates chosen for a full interview would be worth their time, making the whole interview process more efficient And another great perk is that this vinyl banner could be re-used time after time at no extra cost!
After running this banner experiment, my brother learned that using ato recruit employees was the way to go. He saved money in many ways - the banner was less expensive than other types of advertising, he invested far fewer hours into the process of interviewing, and he continued to find top notch employees for his ever-growing company!
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