My brother works in Human Resources for a big company located in Charleston, South Carolina. Even during a downturned economy, his company kept on growing, and they often need to hire several new employees at the same time to mange new business as it's acquired.
There are many methods of employee recruitment including buying newspaper ads and submitting listings on career websites such as Monster.com and CareerBuildler.com. But my brother and his company are quite selective when selecting new employees, and often had to run these ads for long periods of time before finding adequate candidates. And let me tell you...the cost of re-running these ads was really starting to add up!
Plus, it seemed that as soon as they hired new employees for one account, they were already acquiring new business, requiring them to run more ads yet for future positions. It definitely felt like my brother's company was paying online and newspaper recruitment fees at all times!
My brother thought long and hard, and made the executive decision to experiment with replacing newspaper and internet ads with a basic, inexpensive vinyl banner which would be displayed on the front of their business building. This custom banner would simply state: "Now Hiring: Inquire Within."
Now being located on a very busy road in downtown Charleston, a large percentage of the community was sure to see this advertisement at very little cost. What was advantageous too was that as people came into the office to inquire about the positions and apply in person, it was easy to do a quick pre-screen for each candidate, making it more likely that more candidates selected for a full interview would be worth their time, making the whole interview process more efficient And the greatest perk of all, is that this vinyl banner could be re-used time and time again at no additional cost!
After running this banner experiment, my brother discovered that using ato recruit employees is definitely the way to go. He saved money in many ways - the banner was less expensive than other forms of advertising, he invested far fewer hours into the interviewing process, and he continued to find top notch employees for his ever-growing company!
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