My brother-in-law works in Human Resources for a nationally recognized organization located in Charleston, South Carolina. Even through a tough economy, his company grew steadily, and they often need to hire several new employees at once to mange new business accounts as they are acquired.
There are a lot of tecniques for recruiting new staff members including buying newspaper ads and listings on career websites such as Monster.com and CareerBuildler.com. But my brother and his company are very selective with their hiring decisions, and often needed to run these ads for long periods of time before finding worthwhile candidates. And let me tell you...the cost of re-running these ads was really starting to add up!
Not to mention the fact that as soon as they hired new employees for one account, they were already acquiring new business and needing to run more ads yet for the next positions. It seemed my brother's company was paying online and newspaper recruitment fees every day!
My brother thought long and hard, and made a decision to try replacing newspaper and internet ads with a simple, inexpensive vinyl banner which would be displayed on the front of their business building. This banner would state simply: "Now Hiring: Inquire Within."
Since his business building is situated on a well-traveled road in Charleston, a great percentage of the community would surely see this advertisement at very little cost. What was advantageous too was that as people came into the office to inquire about the positions and apply in person, it was very easy to do a quick pre-screen for each candidate, making it more likely that more candidates selected for a full interview would be worth their time. And another great perk is that this banner sign can be re-used time and time again at no additional cost!
After runnin his experiment, my brother learned that using ato recruit employees was the way to go. He saved money in several ways: the banner was cheaper than other ways of advertising, he invested far fewer hours into the process of interviewing, and he continued to find extraordinary employees for his ever-growing company!
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