The Secret To Realtor Signs

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The Secret to Realtor Signs

Real estate signs are an important part of the sign industry. Even in times of difficult economic status, real estate signs are necessary for advertising. And making decisions about your signs aren't always easy. Sometimes it is hard to decide which material to use or what kind of sign will give the best impression. We are here to help try and clear up some of the questions.

How do I know what material to choose for my real estate sign?

The two most common materials for real estate signs are Coroplast and Aluminum. Coroplast is a corrugated plastic and Aluminum is, of course, the lightweight metal. There are also several other less prominant choices. They include Masonite, polyethylene plastic, PVC plastic and Scooter board (a synthetic waterproof board).

These other materials we have listed have no greater product or economical advantage over the more common materials of aluminum and Coroplast. However that decision is still not necessarily a simple one. Some sign businesses have been pricing the aluminum and Coroplast signs in a way that gives an invalid impression of the value.

Are you getting a false impression in the value of your real estate sign?

There are sign companies that are selling the Coroplast for sale signs for a very low price, and as a consequence the aluminum signs come off as though they are quite expensive. However this is unfair to the consumer. Actually, the price difference between a Coroplast sign and an aluminum sign is negligible. By making such a price difference they are devaluing the Coroplast sign and making some feel as though aluminum metal signs are out of reach for small businesses.

How can they they be similar in price if one is metal and the other plastic.? The truth is that is the only variable in the price. The amount of materials used, and the process to produce the coroplast or aluminum real estate sign are both exactly the same! Not to mention, the price difference in materials is realitively small. Even with the economy as it is now aluminum has not raised significantly in price. Now that you know this you can start choosing which is the real value for your new real estate sign.

Choosing the real value for your real estate sign

When you're buying a real estate sign there are a number of factors that determine the value:

  • A sign that promotes confidence in you and your abilities
  • sign that exudes professionalism
  • sign that has "staying power" giving clients a sense of security

Looking at the two materials individually will help to clarify the qualities of both.

Coroplast Real Estate Sign - Corrugated plastic is a lot like plastic cardboard. Waterproof. Not wind resistant. Up close the corrugation can be seen on the sign faces. The corrugation also shows on the edges of the sign. The corrugated plastic is rated for two years outdoors. It is a lower price than aluminum.

Aluminum Real Estate Sign - Lightweight metal with a baked on enamel coating. Waterproof. Rust resistant. Wind resistance dependant on the aluminum thickness you choose. A super smooth finish as a base for professional looking metal real estate signs. Rated for ten years outdoors.

As you can see from a side by side comparison, the true value is with the aluminum sign. For professionalism, life of the sign and the relative low cost, aluminum is the real estate sign we would recommend.

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