I am new to my home in Charleston, SC and am still getting familiar with this town and getting my two feet on the ground. I am not only trying to adapt to my new job and friends, but I am also exploring schools, daycares, churchs and regular doctors for my family and I.
A few months ago I was running a few errands and on my way into the town plaza that housed my favorite grocery store, I had to pass by the backside of a business building that I have not seen the front of. In what little bit of yard they had behind their building by the parking lot I was driving through, I noticed a plastic sign simply stating "Now Accepting New Dental Patients" along with a phone number for a dentist's office.
I recall laughing a bit to myself at this simple message. "Obviously they are accepting new patients," I thought to myself. "Aren't ALL businesses ALWAYS accepting new patients and clients? Who would turn anyone down!" Personally, I didn't find this sign to be all that clever.
But a few months later it was time for my kid's yearly dental checkup, and guess where I was calling to set up appointments? You guessed it...the dental office near my favorite supermarket.
Though I still had never even seen the front of their building, nor had I heard or seen any advertisements for that particular office, I was still new in town, and I needed to start my dental research somewhere. And the office with the custom plastic sign was at the front of my mind.
Of course I wasn't going to take my children to any old dental office without doing any research on it first. But that particular office was the first one I looked into, and as it turns out, they met all my criteria! I had now found my family's regular dentist, and all because of a custom!
With little creative effort and at a very small price, the dental office'swas pulling in new patients daily! Simply by taking advantage of that busy supermarket parking lot that lies behind their establishment, they were putting themselves at the front of many people's minds. Now that's an ideal return on investment, if I do say so myself!
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