For more than 27 years, I have been a chef of sorts here in South Carolina. A chef who creates signs. And not just any signs - great signs.
I'm sure you're wondering how one becomes a sign chef. After all, it's not a standard job description. It has taken many years of experience, an eye for good design, wits for writing, and a plethora of technical knowledge to perfect my recipes for success.
Now, I want to share these secret recipes with you. I guess that would make them not-so-secret recipes. That's OK, because I like seeing business owners with successful signs.
We'll take a look at what makes awork for a business, from materials, to design, to installation. And we will also discuss some failures so that we can continue to make our recipes better.
Negative Can Actually Be Positive ...the laws of physics do apply to signs
Size Does Matter ...bigger may not always be better
Square Pegs Can Fit Round Holes ...but do you want to?
Pictures Aren't Always Worth One Thousand Words ...sometimes they are worth a million
Color is Not Always the Brightest Choice ...and is gold really worth its weight?
Lasting Impressions Are Easier Than You Think ...so make sure it is a good one, just like on a first date
It's just like in cooking - if a recipe is not good, you probably shouldn't make it again. After all, there are a ton of proven delicious recipes out there. And I can help you discover the one that will work for you.
And I love requests for recipes! If you have thoughts about, or questions, don't worry, you're not the only one. You may only buy a couple signs over the course of your life, but over the years I have helped with many more. Just drop me a line at with your special request and I can get right back to you, and cover it in a future column.
Until the next time, you'll find me in the sign kitchen.For More Information About Custom Signs, Visit Our Custom Signage Page! Design your own custom banners and signs online absolutely FREE with NO OBLIGATION TO BUY!