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Cut Out The Fluff With Custom Metal Business Signs


I have a major appreciation for people who are great at communicating. A good communicator is, in my view, a person who can comfortably explain any topic or problem to another human, regardless of that person's background or situation. Although every instance is different, most arguments between people arise from some kind of...


I once tried working as a vocabulary private instructor for a twelve year old boy who was in the sixth grade . I arrived to our first hour-long meeting with all of the material from my lesson plan broken down into easy-to-read tables and charts and was excited to begin sharing my knowledge with this young kid . Unfortunately, despite my best efforts, my student had a difficult time comprehending the info that I was presenting to him. In fact, most of my reasonings were met with blank glances . It was super frustrating! I tried for a while to salvage my lesson with on-the-fly lectures and chalkboard art, but these attempts just resulted in more mix-up. I ended up abandoning my lesson plan after thirty minutes and spent the rest of the hour speaking the child about his day at school and the activities he liked to do for fun. I found out that he was a hockey player and had a new puppy that he liked to walk near his neighborhood. So, when I went home after the first meeting and sat down to write the next course of study, I decided that next time I would have to try a new approach . I came up with a game that I called "Plural Pucks." I won't go into much detail about the game, but I will say that the next week's meeting was much more productive than the first . My student was intermeshed, he was attentive, and most importantly, he was having fun! I was really pleased that I had figured out a way to...


An important aspect of being a good communicator involves feeling comfortable with the person you are speaking to so that you can know why he or she does things a certain way. This same piece of advice rings true for advertising with a custom metal sign. If you don't efficaciously get to the point on the metal sign, your sign is wasted space. Keep reading to learn my THREE RULES for saying what you mean with a customized metal sign.


Take it from me and my experience as a tutor, knowing your audience is the MOST IMPORTANT RULE to effectively communicating with your personalized metal sign. Imagine yourself speaking, in English, about your business to a room full of Italian citizens who only speak Italian. You could be relaying extremely important and worthful information, but since you are not speaking in the language of your audience, your words are squandered. Of course this is only a metaphor, but the idea applies just the same to advertising with a custom metal sign. If you don't take the time to get to know your audience (customers or potential customers) BEFORE you utilize a metal sign, your custom metal sign marketing efforts will be worthless.

Rule #2: BE DIRECT!

You need to be as specific as possible in communicating your message with a custom metal sign. Chances are, most people passing by your custom metal business sign are not going to figure out every last detail of the sign. In fact, you will in all probability be lucky if people spend more than 3 seconds looking at your metal sign. So, you want to make those 3 seconds count. Realize your message, and get STRAIGHT TO THE POINT when designing your personalized metal sign. After you have done this, click the link to learn RULE #3 for saying what you mean with a...

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