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Don't Beat Around The Bush


I have a large appreciation for people who are great communicators. A skilled communicator is, to me, a person who can comfortably explain any subject or concern to another person, regardless of that person's background or situation. Although every situation is different, most conflicts and disagreements between people arise from some kind of...


I once tried working as a literature tutor for a twelve year old boy who was in the sixth grade. I arrived to our first hour-long session with all of the material from my lesson plan broken down into easy-to-read tables and charts and was excited to commence sharing my expertise with this young person. Unfortunately, despite my best efforts, my student had a difficult time taking in the information that I was presenting to him. In fact, most of my reasonings were met with blank glances . It was really frustrating! I tried for a while to salvage my lesson with on-the-fly lectures and chalkboard art, but these attempts just resulted in more confusedness. I ended up abandoning my lesson plan after 30 minutes and spent the rest of the session talking to the child about his day and the activities he liked to do for fun. I found out that he was a hockey player and had a new puppy that he liked to walk near his neighborhood. So, when I went home after the first meeting and sat down to write the next curriculum, I decided that next time I would have to try a new approach. I came up with a game that I called "Plural Pucks." I won't go into much detail about the game, but I will say that the following meeting was much more productive than the previous. My student was engaged, he was attentive, and most significantly, he was having fun! I was really happy that I had figured out a way to...


An essential aspect of being a great communicator involves feeling comfortable with the person you are speaking to so that you can know how he or she thinks and know what things he or she considers important. This same piece of advice rings true for advertising with a custom metal sign. If you don't efficaciously get to the point on the metal sign, your sign is pointless. Keep reading to learn my THREE RULES for saying what you mean with a customized metal sign.


Take it from me and my story about being a tutor, knowing your audience is the MOST IMPORTANT RULE to effectively communicating with your custom metal sign. Imagine yourself speaking, in English, about your business to a room full of Italian citizens who only speak Italian. You could be relaying extremely important and useful data, but since you are not speaking in the language of your listeners, your words are wasted. Of course this is only a metaphor, but the idea applies just the same to advertising with a custom metal sign. If you don't take the time to get to know your audience (customers or potential customers) BEFORE you utilize a metal sign, your custom metal sign marketing efforts will be worthless.

Rule #2: BE DIRECT!

You need to be as specific as possible in communicating your information with a custom metal sign. Chances are, most people passing by your custom metal business sign will not figure out every last detail of the sign. In fact, you will probably be lucky if people spend more than 3 seconds looking at your metal sign. So, you want to make those 3 seconds count. Realize your message, and get STRAIGHT TO THE POINT when designing your personalized metal sign. After you have done this, click the link to learn RULE #3 for saying what you mean with a...

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