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Say What You Need To Say


I have a large appreciation for people who are great at communicating. A good communicator is, in my view, a person who can comfortably explain any topic or problem to another person, regardless of that person's background or situation. Although every situation is different, most arguments between people arise from some kind of...


I once tried working as a vocabulary tutor for a twelve year old sixth grade boy. I arrived to our first hour-long meeting with all of the material from my lesson plan broken down into easy-to-read tables and charts and was excited to begin sharing my knowledge with this young kid. Unfortunately, despite my best efforts, my student had a difficult time understanding the info that I was presenting to him. In fact, most of my explanations were met with blank stares. It was super frustrating! I tried for a while to salvage my lesson with on-the-fly lectures and chalkboard art, but these attempts just resulted in more discombobulation. I ended up abandoning my lesson plan after thirty minutes and spent the rest of the meeting speaking the kid about his day and the things he enjoyed doing for fun. I learned that he was a hockey player and had a new puppy that he liked to walk around his neighborhood. So, when I went home after the first tutorial and sat down to write the next curriculum, I decided that next time I would have to try a new teaching method. I came up with a game that I called "Plural Pucks." I won't go into much detail about the game, but I will say that the following meeting was much more productive than the previous. My student was engaged, he was attentive, and most significantly, he was having fun! I was really pleased that I had figured out a way to...


An important component of being a good communicator involves feeling comfortable with the person you are speaking to so that you can know how he or she thinks and know what things he or she considers important. This same piece of advice rings true for advertising with a custom metal sign. If you don't efficaciously communicate your message on the metal sign, your sign is wasted space. Keep reading to learn my THREE RULES for saying what you mean with a customized metal sign.


Take it from me and my experience as a tutor , knowing your audience is the MOST IMPORTANT RULE to effectively communicating with your custom metal sign. Consider yourself speaking, in English, about your business to a room full of Italian citizens who only speak Italian. You could be relaying extremely important and worthful information, but since you are not speaking in the language of your listeners, your words are pointless. Of course this is only a metaphor, but the idea applies just the same to advertising with a custom metal sign. If you don't take the time to get to know your audience (customers or potential customers) BEFORE you utilize a metal sign, your custom metal sign marketing efforts will be worthless.

Rule #2: BE DIRECT!

You should be as particular as possible in communicating your message with a custom metal sign. It is likely that most people passing by your custom metal business sign will not figure out every last intricacy of the sign. In fact, you will probably be lucky if people spend more than 3 seconds looking at your metal sign. So, you want to make those 3 seconds count. Consider your message, and get STRAIGHT TO THE POINT when designing your personalized metal sign. After you have done this, click the link to learn RULE #3 for saying what you mean with a...

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