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How to Get Lucky

If there's one thing we could all use a little more of, it's luck. Luck just seems to be an elusive phenomenon that some people have and others don't. Being unlucky can wear on a person and can make him or her feel down in the dumps with low self-esteem. My point here is not to talk about the pity parties I used to throw for myself during what seemed like an endless string of misfortune; rather, I'd like to talk about my newfound remedies for bad luck, which are...

Hard Work and Preparation

Now, I realize that you, as a business owner, are no stranger to either of these qualities. In fact, these qualities are part of what makes you so successful! What you may not know, though, is that hard work and preparation are essential in everything you do, including advertising your business with custom business signs. You see, a custom sign is not a rarity in this world. In fact, I'm willing to guess that you probably pass by hundreds, if not thousands of custom signs every single day! The kicker, however, is that since there are so many customized signs out there, we, being the humans that we are, just don't really bother to take the time to really get to know each custom sign that we see. I'm sure that this fact probably makes the thought of marketing your business with a custom sign extremely daunting, and I might have even made you decide NOT to advertise with a custom sign. So, real quick, before you change your mind, let me tell you the secrets behind how you, through hard work and preparation, can get lucky (or continue your success) with a custom sign.

1. Ask yourself A LOT of questions.

Asking questions helps you create a foundation on which you can build a plan for successful advertising with custom signs. Recall a business sign you've seen in the past and break down the specifics of that sign. How big was it? What did the sign say? Was there anything in particular about the sign that you think might have made it stand out more than any of the other custom signs you see each day? The idea behind this exercise is to extract the infinite number of reasons that let you to decide to advertise with a made-to-order sign. After you answer all of these questions, you will see that you now have plenty of material to work with in order to formulate a detailed plan for marketing your business with a new custom sign.

2. Get inside your customers' heads!

So now that you have tons of information to include on your custom sign, it's time for the fun part: editing! Editing is a critical part of the custom sign marketing plan process. I say this because you, as the owner and brainchild of your operation, are (or at least should be) head-over-heels in love with everything about your business; therefore, you probably have an extremely hard time choosing which information to keep and which to cut, since in your mind, it's ALL important. You can convey your love for what you do once you have begun working with your customer. For now, your custom sign is all about grabbing attention and making a first impression. Therefore, in order to be effective, you must get inside the mind of the person passing by your custom sign. So again, you need to ask questions, this time from your customer's perspective: What are my values? What excites me? What do I need? Once you've answered these questions and can pinpoint the details of your business that are most relevant to your customer, you can then begin creating your new custom sign!

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