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Custom Signs, Custom Sign, Custom Signage, Business Sign, Business Signs, Business Signage, Outdoor Sign, Indoor Sign, Custom Banner, Custom Banners

Secret Recipes for Great Custom Business Signs

For over 27 years, I've been a chef of sorts here in the Low Country. A chef who creates signs. And not just any signs - great signs.

I am sure you are questioning how one becomes a sign chef. After all, it's not a standard job description. It has taken many years of experience, an eye for design, wits for writing, and a plethora of technical knowledge to perfect my recipe for success.

Now, I would like to share these secret recipes with you. I guess that would make them not-so-secret recipes. That's okay, since I love seeing business owners with successful signs.

We will take a look at what makes a custom sign work for a business, from materials, to design, to installation. And we will also go over some failures so that we can improve our recipes.

Negative Can Be Positive ...the laws of physics indeed apply to signs

Size Does Matter ...bigger may not always be better

Square Pegs Can Fit Round Holes ...but do you want to?

Pictures Aren't Always Worth One Thousand Words ...sometimes they are worth a million

Color is Not Always the Brightest Choice ...and is gold really worth its weight?

Lasting Impressions Are Easier Than You Think ...so make sure it is a good one, just like on a first date

So it's just like in cooking - if a recipe is no good, you probably shouldn't make it again. After all, there are a ton of proven delicious recipes out there. And I can help you discover the one that will work for your specific needs.

And I love requests for recipes! If you have thoughts about custom signs, or questions, you're probably not alone. You may only buy a couple signs over the course of your life, but over the years I've helped with many more. Just drop me a line at with your special request and I can get right back to you, and cover it in a future column or blog.

Until the next time, you can find me in the sign kitchen.

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