My sister is a leasing consultant for a beautiful apartment and townhome neighborhood in Charleston, SC. I've always been envious, because I feel as though she works in paradise. It seems every time I visit her at work, the sun is shining brighter than ever. The complex has beautiful landscaping, floral arrangements and palm trees to boot. There are 2 swimming pools - one being an innovative salt water pool - and a state of the arts private gym. Plus, the team she works with is friendly and helpful as can be!
If I didn't already own a home, I would rent there in a heartbeat. I would feel as though I was on vacation each and every day!
But contrary to my assumptions, my sister and her staff were struggling to keep the complex even half full. And they couldn't imagine why! They were running daily commercials on the radio, had listings on all the rental websites, and posted daily on Craigslist.
Plus, it seemed like everyone who actually scheduled a tour of the facilities signed a lease, so the problem wasn't in the complex itself. It was simply a matter of spreading the word and getting more people on premise. So my sister and I sat down one night for a brainstorming session and devised a plan.
Though the apartment complex is situated in a very popular neighborhood, it's not very visible from the street. In fact, that is a selling point for the complex, as the bunch of trees that surround the facility muffle outside noise and keep things nice and quiet. But these trees also hide this gem from the public eye.
Our new plan for spreading the word was to design a custom sign and put it out on the main road outside the complex. The custom sign design was quite simple, featuring the complex name and a beautiful photo of the paradise-like neighborhood.
And to my sister's delight, in a matter of no time, the phones were ringing off the hook, and people were signing leases like crazy!
With, your potential leasers are right outside your front door! We soon learned that with radio ads, even people who were planning to move in the near future were tuning out real estate advertisements if they weren't interested in living in that particular neighborhood. That is wasted advertising coverage!
And while you can specify which neighborhood you are interested in on rental websites and Craigslist, pictures and descriptions cannot sell the way seeing the place in person can. Plus, nothing is more convenient than stopping by for a tour when you're already just outside the door.
And this is what surprised us the most: While people looking on rental websites are usually searching because they have an instant rental need, my sister suddenly had a brand new market of people touring her facility. This market was made up of people who weren't actively searching for a new place to live yet, but since they knew their lease was running out in several months, and they knew they wanted to stay in that same neighborhood, they were motivated to check the apartments out as they were passing by theon their way out to run errands, go to work, grab a quick dinner etc.!
My sister was now actually having people request rental reservations even 5 months in advance!
So not only is my sister fortunate enough to have a work environment comparable to paradise, she's also lucky to have a job where a custom sign does all of the work!All of our custom business signs ship out FAST and FREE!