My sister is a leasing consultant for a gorgeous apartment neighborhood in Charleston, South Carolina. I have always been a bit envious, because I feel as though she works in paradise. It seems like every time I visit her at work, the sun is beaming brighter than ever. The complex has beautiful landscaping, floral arrangements and palm trees to boot. There are 2 swimming pools - including an innovative salt water pool - and a state of the arts fitness center. Plus, the team she works with is incredibly helpful and friendly!
If I were looking to rent, I would live there in a minute. I'd feel as though I was on vacation each and every day!
But contrary to my assumptions, my sister and her staff were struggling to keep the complex even half full. And they simply couldn't figure out why! They were paying for daily commercials on the radio, were listed on all the rental websites, and posted to Craigslist daily.
It seemed everyone that actually scheduled a tour of the facilities signed a lease, so the problem wasn't in the complex itself. It was simply a matter of getting their name out there and getting more people on premise. So my sister and I sat down one night for a brainstorming session and devised a plan.
Though the apartment complex is situated in a very popular neighborhood, it's not terribly visible from the street. In fact, that is part of the appeal, as the bunch of trees that surround the facility muffle outside noise and keep things nice and quiet. But these trees also hide this gem from the public eye.
So our new plan for spreading the word was to design a custom sign and display it out along the main road outside the complex. The custom sign design was quite simple, featuring the complex name and a gorgeous photo of the paradise-like apartment village.
And to her delight, in a matter of no time, the phones were ringing off the hook, and people were signing leases like crazy!
With, your potential leasers are right outside your front gate! We soon learned that with radio ads, even people who were moving in the very near future were tuning out real estate advertisements if they weren't interested in living in that particular neighborhood. That's wasted advertising coverage!
And while rental websites and Craigslist allow you to specify your neighborhood of choice, photographs and descriptive summaries can't sell the way seeing the place in person can. Plus, nothing is more convenient than stopping by for a facility when you're already just outside the door.
And here is what surprised us the most: While people searching on rental websites typically are searching because they have an instant rental need, my sister suddenly had a brand new market of people touring her facility. This market was made up of people who weren't actively searching for a new place to live yet, but since they knew their lease was running out in several months, and they knew they wanted to remain in that same neighborhood, they were motivated to check out the apartments as they were passing by theon their way out to run errands, go to work, grab a quick dinner etc.!
Now people were actually requesting rental reservations a whopping 5 months in advance!
So not only is my sister fortunate enough to have a work environment comparable to paradise, she's also lucky to have a job where a custom sign does all of the work!Design your own custom business sign online absolutely FREE!