Good Communication Is Key To Your Custom Signs Success

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TELL IT LIKE IT IS

How to say what you mean using a custom sign.

I have a strong appreciation for people who are good at communicating. A good communicator is, in my opinion, someone who can easily explain any topic or problem to another person, regardless of that person's background or situation. Although every situation is different, most conflicts and disagreements between people arise from some kind of...

COMMUNICATION BREAKDOWN.

I once tried working as an English tutor for a twelve year old boy who was in the sixth grade. I arrived to our first hour-long session with all of the material from my lesson plan broken down into easy-to-read tables and charts and was excited to begin sharing my knowledge with this young kid. Unfortunately, despite my best efforts, my student had a difficult time understanding the information that I was presenting to him. In fact, most of my explanations were met with blank stares. It was really frustrating! I tried for a while to salvage my lesson with on-the-fly lectures and chalkboard art, but these attempts just resulted in more confusion. I ended up abandoning my lesson plan after thirty minutes and spent the rest of the session talking to the child about his day and the activities he liked to do for fun. I learned that he was a hockey player and had a new puppy that he liked to walk around his neighborhood. So, when I went home after the first session and sat down to write the next week's syllabus, I decided that next time I would have to try a new approach. I came up with a game that I called "Plural Pucks." I won't go into much detail about the game, but I will say that the next week's session was much more productive than the first. My student was engaged, he was attentive, and most importantly, he was having fun! I was really happy that I had figured out a way to...

COMMUNICATE WITH MY STUDENT!!!

An essential component of being a good communicator involves understanding the person you are speaking to so that you can know how he or she thinks and know what things he or she considers important. This same piece of advice rings true for advertising with a custom sign. If you don't effectively communicate your message on the custom sign, your sign is worthless. Keep reading to learn my rules for saying what you mean with a custom sign.

Rule #1: KNOW YOUR AUDIENCE!

Take it from me and my experience as a tutor, knowing your audience is the most important rule to effectively communicating with your custom sign. Imagine yourself speaking, in English, about your business to a room full of Italian citizens who only speak Italian. You could be relaying extremely important and useful information, but since you are not speaking in the language of your audience, your words are wasted. Of course this is only a metaphor, but the idea applies just the same to advertising with a custom sign. If you don't take the time to get to know your audience (your customers or potential customers) before you utilize a metal sign, your custom metal sign marketing efforts will be worthless.

Rule #2: BE DIRECT!

You need to be as specific as possible in communicating your message with a custom sign. Chances are, most people passing by your custom business sign are not going to study every last detail of the sign. In fact, you will probably be lucky if people spend more than 3 seconds looking at your custom sign. So, you want to make those 3 seconds count. Determine your message, and get straight to the point when designing your personalized metal sign.

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