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Custom Plastic Sign Attracts More Business Than Expected

I write this as I patiently wait around at a local tire and car service shop in Charleston, SC. After a bout of unfortunate luck yesterday evening, I find myself with a flat tire in desparate need of replacement. But my story isn't about luck or the car incident itself, but rather it is about how I found myself at this particular car shop , bright and early on a Monday morning.

You see, I do not know a lot about cars. I am not terribly aware of any car shops I'm surrounded by or what a good price is in terms of any vehicle service. But one day on my lunch break, while sitting in stand still rush hour traffic, I happened to notice a small, simple Coroplast plastic sign right up on the edge of the road. The sign read "Oil Change, $19." I didn't need an oil change at that particular moment, but this sounded like a pretty decent price, and with this being a service I regularly have done to my car, it caught my attention. So I looked around the area and took notice to a little shop right there along the busy parkway, with a fairly large business sign advertising a business name and listing the car services they offer. I had never seen this shop before! It was almost as if their main business sign was getting lost in a sea of all the others on that street. But that Coroplast sign directly beside the street stood out as un-ordinary, striking curiosity. I took a mental note that when time came for my next oil change, this would be where I'd take my little Honda.

A couple of months later...

When my tire blew out yesterday evening, it dawned on me that I knew nothing about any car shops around town, and had no clue where to take my car. But then something sparked my mind. I recalled that plastic sign advertising oil changes, and remembered a note on their business sign declaring their tire service experience. I was actually due for that oil change now,, so in lieu of extensive research and in attempts to multi-task, I decided I would take my car to that particular shop, without even calling around for tire prices and recommendations.

So you see, all this company did was took a simple extra step beyond the standard lone business sign, to catch peoples attention. And what better strategy than to promote a service that patrons utilize usually around 4 times each year! With that single sign, they not only acquired my oil changing business, but my more costly tire business as well!

And the greatest thing for that car shop is that their Coroplast sign cost so little! Coroplast is made up of a corrugated plastic sign material that looks like plastic cardboard. These signs are light weight, and are extremely easy to display, as wire stakes are available that simply insert into the flutes of the plastic and can then be staked into the ground. And Coroplast is without a doubt one of the most inexpensive sign materials in the industry!

Now there's quite the party here at the car shop this sun-shining morning. There was a line around the front of the store, waiting for the doors to open early this morning. I could barely even find a place for me to park! I wonder if all these other patrons saw their Coroplast plastic sign...?

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