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Speak To Your Customers With Custom Signs


I have a huge appreciation for people who are phenomenal communicators. A skilled communicator is, to me, somebody who can easily explain any subject or concern to another individual, regardless of that person's background or situation. Although every instance is different, most arguments between people arise from some kind of...


I once tried working as a language private instructor for a twelve year old boy who was in the sixth grade. I arrived to our first hour-long session with all of the material from my lesson plan broken down into easy-to-read tables and charts and was excited to begin sharing my knowledge with this young kid. Unfortunately, despite my best efforts, my student had a difficult time comprehending the info that I was presenting to him. In fact, most of my explanations were met with blank glances . It was super frustrating! I tried for a while to salvage my lesson with on-the-fly lectures and chalkboard art, but these attempts just resulted in more mix-up. I ended up abandoning my lesson plan after 30 minutes and spent the rest of the meeting speaking the child about his day at school and the things he enjoyed doing for fun. I found out that he was a hockey player and had a new puppy that he liked to walk near his neighborhood. So, when I went home after the first class and sat down to write the next course of study, I decided that next time I would have to try a new approach . I came up with a game that I called "Plural Pucks." I won't go into much detail about the game, but I will say that the following session was much more productive than the previous . My student was intermeshed, he was attentive, and most importantly, he was having fun! I was really happy that I had figured out a way to...


An essential component of being a good communicator involves understanding the person you are speaking to so that you can know how he or she thinks and know what things he or she considers important. This same piece of advice rings true for advertising with a custom metal sign. If you don't effectively get to the point on the metal sign, your sign is of no use. Keep reading to learn my THREE RULES for saying what you mean with a customized metal sign.


Take it from me and my story about being a tutor, knowing your audience is the MOST IMPORTANT RULE to effectively communicating with your custom metal sign. Imagine yourself speaking, in English, about your business to a room full of Italian citizens who only speak Italian. You could be relaying extremely important and useful information, but since you are not speaking in the language of your audience , your words are squandered. Of course this is only a metaphor, but the idea applies just the same to advertising with a custom metal sign. If you don't take the time to get to know your audience (customers or potential customers) BEFORE you utilize a metal sign, your custom metal sign marketing efforts will be worthless.

Rule #2: BE DIRECT!

You need to be as specific as possible in communicating your message with a custom metal sign. Chances are, most people passing by your custom metal business sign are not going to study every last detail of the sign. In fact, you will probably be lucky if people spend more than 3 seconds looking at your metal sign. So, you want to make those 3 seconds count. Realize your message, and get STRAIGHT TO THE POINT when designing your personalized metal sign. After you have done this, click the link to learn RULE #3 for saying what you mean with a...

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