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The Day a Coroplast Plastic Sign Saved the Day

I write this as I wait in the lobby at a local tire and car service shop in Charleston, South Carolina. After a bout of poor luck last night, I found myself with a flat tire in desparate need of replacement. But my story isn't about luck or the accident itself, but rather it's about how I found myself at this particular car shop , bright and early on a Thursday morning.

You see, I do not know much about cars. I am not terribly aware of what car shops are around me or I don't always understand what a good price is in terms of any type of car service. But one day a while back on my lunch break, while sitting in stand still rush hour traffic, I happened to notice a small, simple Coroplast plastic sign right up on the edge of the road. The sign read "Oil Changes For $17." I didn't need an oil change at that particular moment, but this sounded like a pretty good price, and with this being a service I regularly have done to my car, it caught my attention. So I glanced around the area and took notice to a little shop right there along the busy street, with a fairly large business sign advertising a business name and listing the car services they offer. I had never noticed this shop before! It was almost as if their primary large business sign was getting lost in a sea of all the others on that street. But that Coroplast sign directly beside the street stood out as un-ordinary, striking curiosity. I took a mental note that when time came for my next oil change, this was where I would take my car.

A couple of months later...

When my tire went out yesterday evening, it dawned on me that I knew nothing about any car shops in Charleston, and had no idea where to bring my car to get it fixed. But then something sparked my mind. I recalled that plastic sign advertising oil changes, and remembered that their business sign declared their experience in tire services. I was actually due for that oil change now,, so in lieu of extensive research and in attempts to multi-task, I decided to take my car to that particular shop, without even calling around for tire prices and recommendations.

So you see, this company simply took an extra step, beyond the standard lone business sign, to catch peoples attention. And what better strategy than to promote a service that people utilize usually around 4 times each year! With that single sign, they not only acquired my oil changing business, but my more costly tire business as well!

And the best thing for that car shop is that their Coroplast plastic sign cost so little! Coroplast is made up of a corrugated plastic material that looks a bit like plastic cardboard. They are light weight, and are extremely easy to display, as wire stakes are available that simply insert into the flutes of the plastic and can then be staked into the ground. And Coroplast is definitely one of the most inexpensive sign materials in the industry!

Now there's quite the crowd out here at the car shop this sun-shining morning. There was a line around the front of the store, waiting for the doors to open early this morning. I could barely even find a place for me to park! I wonder if all these other patrons saw their Coroplast plastic sign...?

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