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How To Be Direct Using A Metal Sign


I have a strong appreciation for people who are good comminucators. A skilled communicator is, to me, a person who can easily explain any issue or problem to another individual, regardless of that person's background or situation. Although every instance is different, most rows between people arise from some kind of...


One time I tried working as an English tutor for a twelve year old sixth grade boy. I arrived to our first hour-long session with all of the material from my lesson plan broken down into easy-to-read tables and charts and was excited to commence sharing my expertise with this young kid. Unfortunately, despite my best efforts, my student had a difficult time taking in the info that I was presenting to him. In fact, most of my reasonings were met with blank stares. It was super frustrating! I tried for a while to salvage my lesson with on-the-fly lectures and chalkboard art, but these attempts just resulted in more mix-up. I ended up abandoning my lesson plan after 30 minutes and spent the rest of the session speaking the kid about his day and the activities he liked to do for fun. I found out that he was a hockey player and had a new puppy that he liked to walk near his neighborhood. So, when I went home after the first meeting and sat down to write the next curriculum, I decided that next time I would have to try a new approach. I came up with a game that I called "Plural Pucks." I won't go into much detail about the game, but I will say that the next week's session was much more productive than the first . My student was intermeshed, he was attentive, and most significantly, he was having fun! I was really happy that I had figured out a way to...


An important aspect of being a good communicator involves knowing the person you are speaking to so that you can know why he or she does things a certain way. This same piece of advice rings true for advertising with a custom metal sign. If you don't effectively communicate your message on the metal sign, your sign is pointless. Keep reading to learn my THREE RULES for saying what you mean with a customized metal sign.


Take it from me and my story about being a tutor, knowing your audience is the MOST IMPORTANT RULE to effectively communicating with your personalized metal sign. Imagine yourself speaking, in English, about your business to a room full of Italian citizens who only speak Italian. You could be relaying extremely important and useful info, but since you are not speaking in the language of your listeners, your words are squandered. Of course this is only a metaphor, but the idea applies just the same to advertising with a custom metal sign. If you don't take the time to get to know your audience (customers or potential customers) BEFORE you utilize a metal sign, your custom metal sign marketing efforts will be worthless.

Rule #2: BE DIRECT!

You need to be as specific as possible in communicating your message with a custom metal sign. Chances are, most people passing by your custom metal business sign are not going to study every last detail of the sign. In fact, you will likely be lucky if people spend more than 3 seconds looking at your metal sign. So, you want to make those 3 seconds count. Consider your message, and get STRAIGHT TO THE POINT when designing your personalized metal sign. After you have done this, click the link to learn RULE #3 for saying what you mean with a...

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