An area in the town where I live is really starting to grow commercially. This is exciting, as many new national and local businesses are building up the area and creating potential new jobs near our main square. We have all heard rumors about what business is moving in where, but until those vinyl custom banners go up confirming our guesses, no one knows for sure. fortuitously, most of the new businesses have temporary custom banners in place that say, "Coming Soon - Ladles" or similar pre-notifications. These custom banners really get people talking about the new businesses and make people keen to try them out once they open.
The restaurant, Ladles, is a fantastic example of a good vinyl banner attracting the right kind of attention. For months, while they awaited the completion of their new building, a temporary custom vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass by there every day, and the vinyl banners teased us for what felt like forever. We couldn't wait to try it! And guess what? Nearly everyone felt the same way, because the day they opened, there was a line going out the door to try Ladle's offerings - just because the owners didn't wait to make excellent use of an attention grabbing vinyl custom banner !
Ladles has been open for a few weeks now, and business is thus far good. The custom banner signs have also evolved over the past few weeks, still urging people to stop by and sample their soup. What kind of banner signs are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom vinyl banner sign bearing those two words, but it tells people that they are something new to try. Also, many people may have missed the opening dates on the previous temporary custom vinyl banner, and it never hurts to remind the public of your new business.
Ladles also has a custom bannerout in front of its building, with a graphic of a soup ladle and the motto, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles is tucked into a new brick building with several new businesses, so it must use vinyl banners to stand out. Otherwise, the public might just assume the whole building was office space or even idle. Using a few different custom vinyl banners to draw attention to your new business keeps people looking and wondering - and eventually, trying you out!
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom banner sign is also well conceived - black lettering on a pale yellow background. counterpoint of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a good one - relevant to the business, soups, and easy to remember with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too many words and leaving enough space for the font to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it tells them that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom vinyl banner. No wonder they are always packed with customers new and returning !
The owners of Ladles did not order just one or twoto promote their business. They used several - both temporary and permanent - to indicate that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check the business out. So when opening your own business, consider how useful custom are in building anticipation and excitement. Before you know it, you'll have a line out your door too!
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