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How to Present an Effective and Economical Trade Show Booth by Using Custom Banners

Have you ever had to pack your life into a box?

You've lived in the same house ten to twenty years. Everything has its place and its purpose in the overall scheme of your daily life. Each room is represented just as it needs to be for each person in your family.

Now, you've decided its time to move... so where do you begin? We all despise packaging, boxing and moving, and of course unpacking is a nightmare. Wouldn't it be nice if you could snap your fingers and that was done... poof, magic - you are all set!

Well, getting ready for a trade show is quite similar to moving, and trade show vinyl banners are the magic you've been wishing for.

Your showroom is comfortable, set up exactly as it needs to be. You've mastered how each department is represented to present your products the best way possible. Everything in the room has its place and its purpose for promoting what you do to your customers.

How can trade show banners help package all that you have to offer into a 10x10 Box?

Typically at a trade show, 10'x10' is the only space that you have, or at least that you want to invest in. That is not much space, but if it's used effectively it can be the chance of a lifetime.

Businesses have been doing home shows, craft shows, markets etc. for as long as I can remember. The impact that can be made now by following just a few steps is significant. The new business you can earn from trade shows is well worth the time you take to plan and prepare. You not only want to earn back your investment for the show, but ideally it will pay you back for years to come. If a customer doesn't need you today, leaving a lasting impression will get them tomorrow.

How can I do that, you ask? What steps should I take?

Let's snap our fingers and discover the magic - trade show banners! Poof, you are set!


Why are Trade Show Banners the Answer?

You may be thinking, I can take a few signs we have in the show room or I can get a banner with our logo and I'll be all set.

No! In this day and age you have to do more to put on a look that is memorable to potenial customers. If you do not plan ahead and present a complete package at every event, they'll pass you by for the company that did.

Trade show banners have come a long way and are perfect to give you the lasting impression that every business owner wants. Large or small, we all need more customers. Trade show banner signs nowadays are a long way from your standard sale banners and street banners that a lot of business owners expect. Trade show banners are not what you're used to, they're not what you see at the supermarket down the street or the applicance store in the mall. They're professional, corporate looking banners and are easy to install and travel with. They are the perfect answer for any businesses needs.

Below are the Top Three Trade Show Banner options to focus on:

  1. Full color backdrops - Backdrop trade show banners give you brand recognition. These types of trade show banners give you the ideal opportunity to show off finished products, workmanship and the quality of what you do. Take advantage of the back wall of your trade show space.

    You don't want your business name remembered by the plastic sign the show marked your booth with. Potential customers looking at only the nice rented curtain doesn't make you money! Use this to brand your weekend mini store.

    And be sure to keep it short and sweet. Include your logo, your tagline and photos! As the old saying goes, a picture speaks a thousand words. so let your work speak for itself! Your quality and products are what customers will remember long after price.

  2. Retractable banner stands - These are the most convenient, easy to install, professional looking trade show banner stands out there! They can be broken down to fit into a travel case. What else could you ask for?

    Full color, non-glare finish...nice corporate look without a lot of fuss. Retractable trade show banners can come from table top displays to large free standing displays. They can be used to promote a special you are offering during the show or a product you're giving away that weekend.

    They are also perfect for out in the main lobby of the conference center or at the end of your aisle to direct traffic your way. They are easy to assemble, only one set of hands required!

  3. Table banner - Also known as the table sock. This item is perfect for any type of show and any type of business. They are a great way to cover that boring rented table that came with your booth, to advertise your business and complete your look. Trade show table banner signs lay the foundation to display your products, literature, etc .

    Table banners finish the packaging for your business. Make sure to stick with your branding color scheme, keep it simple and professional. It is best to have the top a solid color so you don't detract from your table top displays. Try a background scene with your logo to cover the front and sides of the table. Table banners are simple to assemble and are easy to pack and travel with.

    These few things along with a well planned collection of your products, giveaways and literature will pair well with your sales team and you'll be all set for your next trade show.

Where do you begin to use trade show banners for your business?

The most important thing is to plan ahead!

You want to get a feel for the entire look of your 10x10 box. You have invested in the booth rental and staffing for the weekend - make sure to invest in putting on your show. You know your business and your products best! Work with your sign shop and their art department to put your look together and prepare a total package for your next event! Custom banners for your trade show banners are an economical solution for making a lasting impression on your potential customers at your next show!

Make sure to represent yourself well! Package your product in the best possible way to promote your business. Make sure everything is in its place and has its purpose to leave a lasting impression on your customers. Make your next trade show booth a home away from home and not just a box!

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