The area of town I live in has had a lot of new businesses moving in. This is exciting, as many new national and local businesses are developing space and creating commerce and activity near our main square. We have all heard rumors about what business is moving in where, but until those vinyl custom banners go up to tell us, no one knows for sure. Luckily, most of the new businesses have temporary custom vinyl banners in place that say, "Coming Soon - Ladles" or similar pre-notifications. These custom banner signs generate excitement and talk about the new businesses and make people keen to try them out once they open.
The restaurant, Ladles, is a great example of a good custom vinyl banner attracting the right kind of attention. For months, while the building it is in was being completed, a temporary custom banner sign hung in the window with its name and estimated date of opening. My family and I pass by there every day, and the custom banner teased us for months. We couldn't wait to try it! And guess what? Most people felt the same way, because the day they opened, there was a line going out the door to try Ladle's offerings - all because the owners didn't wait to make excellent use of an attention grabbing custom vinyl banner !
Ladles has been open for a few weeks now, and business is still good. The custom banner signs have also evolved over the past few weeks , still urging people to come in and try them out. What kind of custom banners are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom banner bearing those two words, but it lets people know that they are still new and worth a try. Also, some people may have missed the opening dates on the first temporary vinyl banner , and it never hurts to prompt the community of your new business.
Ladles also has a custom banner at the front of its building, with a graphic of a soup ladle and the motto, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles is tucked into a new brick building with several new businesses, so it must use custom banners to get noticed. Otherwise, the public might think the whole building was office space or even idle. Using a few different custom vinyl banners to draws attention to your business and brings in the customers to try you out!
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom banner sign is also well defined - black lettering on a light yellow background. Contrast of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a good one - relevant to the business, soups, and easy to remember with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom banner without cluttering it up with too many words and leaving enough space for the font to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it plants the idea that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom vinyl banner. No wonder there is always a line to get in to give them a try!
The owners of Ladles did not order just one or twoto promote their business. They used several - both temporary and permanent - to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check them out. So when opening your own business, consider how useful custom are in building anticipation and excitement. Before you know it, you'll have a line out your door too!
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