The area of town I live in is really starting to grow commercially. This is exciting, as many new national and local businesses are developing space and creating commerce and activity around our main square. We have all heard rumors about which business is going into which building, but until those vinyl custom banners go up to tell us, no one knows for sure. fortuitously, most of the new businesses have temporary custom banners in place that say, "Coming Soon - Ladles " or similar notices. These custom banners generate excitement and talk about the new businesses and make people keen to try them out once they open.
The restaurant, Ladles, is a terrific example of a good custom banner attracting the right kind of attention. For months, while they awaited the completion of their new building , a temporary vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and that custom vinyl banner teased us for what felt like forever . We couldn't wait to try it! And guess what? A lot of people felt the same way, because upon opening day, there was a line going out the door to try Ladle's offerings - just because the owners didn't wait to make excellent use of an attention grabbing custom vinyl banner !
Ladles has been open for a few weeks now, and business is still good. The custom vinyl banners have also evolved lately , still urging people to come in and give them a try. What kind of custom banners are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom vinyl banner sign bearing those two words, but it lets people know that they are something new to try . Also, many people may have missed the opening dates on the first temporary banner sign , and it never hurts to remind the public of your new business.
Ladles also has a custom banner at the front of their building, with a graphic of a soup ladle and the motto, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles is tucked into a new brick building with several new businesses, so it must use custom banners to stand out. Otherwise, the public might just assume the whole building was office space or even unused. Using a few different custom banner signs to draw attention to your new business keeps people looking and wondering - and eventually, trying you out!
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom banner sign is also well conceived - black lettering on a light yellow background. Contrast of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a great one - relevant to the business, soups, and easy to remember with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too much distraction and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it says to them that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder people are spilling out of the doors to give them a try!
The owners of Ladles did not order just one or twoto promote their business. They used several - both temporary and permanent - to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, consider how useful custom are in building anticipation and excitement. Before you know it, you'll have a line out your door too!
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