The area of town I live in has had a lot of new businesses moving in. This is exciting, as many new national and local businesses are building up the area and creating potential new jobs near our main square. We have all heard rumors about what business is moving in where, but until those vinyl custom banners go up confirming our guesses, it is all pure conjecture. Luckily, most of the new businesses have temporary custom banners in place that say, "Coming Soon - Ladles" or similar notices. These custom banner signs really get people talking about the new businesses and make people avid to experience them once they open.
The restaurant, Ladles, is a great example of a good custom banner attracting the right kind of attention. For months, while the building it is in was being completed, a temporary vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass by there every day, and the vinyl banners teased us for months. We couldn't wait to try it! And guess what? A lot of people felt the same way, because upon opening day, there was a line going out the door to try Ladle's offerings - just because the owners didn't wait to make good use of an attention grabbing vinyl custom banner!
Ladles has been open for a few weeks now, and business is thus far good. The custom banners have also changed over the past few weeks, still urging people to come in and sample their soup. What kind of custom banners are these? Well, to start with, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom banner with those two simple words, but it lets people know that they are still new and worth a try. Also, many people may have missed the opening dates on the previous temporary vinyl banner, and it never hurts to remind the community about your new business.
Ladles also has a custom banner at the front of its building, with a graphic of a soup ladle and the slogan, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use vinyl banners to stand out. Otherwise, the public might just assume the whole building was office space or even idle. Using a few different custom banner signs to draw attention to your new business keeps people looking and wondering - and eventually, trying you out!
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's vinyl banners is also well conceived - black lettering on a light yellow background. Contrast of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a good one - relevant to the business, soups, and memorable with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too much distraction and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it lets them know that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder there is always a line to get in to give them a try !
The owners of Ladles didn't order just a coupleto promote their business. They used several - both temporary and permanent - to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design piqued people's curiousity and made them eager to check it out. So when opening your own business, consider how useful custom are in creating anticipation and excitement. Before you know it, you'll have a line out your door too!
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