The area of town I live in is really starting to grow commercially. This is exciting, as many new national and local businesses are developing space and creating commerce and activity near our main square. We have all heard rumors about which business is going into which building, but until those vinyl banners go up confirming our guesses, no one knows for sure. Fortunately, most of the new businesses have temporary custom banners in place that say, "Coming Soon" or similar pre-notifications. These custom banners generate excitement and talk about the new businesses and make people avid to experience them once they open.
The restaurant, Ladles, is a terrific example of a good custom vinyl banner attracting the right kind of attention. For months, while they awaited the completion of their new building, a temporary custom vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and the vinyl banners teased us for months. We couldn't wait to try it! And guess what? Nearly everyone felt the same way, because the day they opened, there was a line going out the door to try Ladle's offerings - all because the owners didn't wait to make excellent use of an attention grabbing custom banner!
Ladles has been open for a few weeks now, and business is still good. The custom banners have also evolved lately, still urging people to come in and sample their soup. What kind of banners are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open" sign. It is still a temporary custom vinyl banner sign with those two simple words, but it lets people know that they are something new to try. Also, some people may not have seen the opening dates on the previous temporary custom vinyl banner, and it never hurts to prompt the public about your new business.
Ladles also has a custom banner at the front of its building, with a graphic of a soup ladle and the slogan, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use custom vinyl banners to get noticed. Otherwise, the public might think the whole building was office space or even unused. Using a few different custom vinyl banners to draws attention to your business and brings in the customers to try you out!
Remember the soup ladle on the new restaurant's custom business sign? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom banner sign is also well conceived - black lettering on a pale yellow background. Contrast of colors is essential on a banner sign to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a great one - relevant to the business, soups, and easy to remember with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too much distraction and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers - it says to them that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom vinyl banner. No wonder they are always packed with customers new and returning!
The owners of Ladles did not order just one or twoto promote their business. They used several - both temporary and permanent - to indicate that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, think about how useful custom are in building anticipation and excitement. Before you know it, you'll have a line out your door too!
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