Related Search: graphics for signs, sign elements,designs for signs, custom outdoor signage, outdoor sign, signs outside, exterior signs

graphics for signs, sign elements,designs for signs, custom outdoor signage, outdoor sign, signs outside, exterior signs

Use Photos and Borders to Increase Value on Your Custom Outdoor Signs

Your sign is only so big. You have to get your message across and grab people's attention with a sign that may be no bigger than a flat screen TV.

How can I accomplish all that? It's easy!

A picture is worth a thousand customers

Should you put a graphic on your outdoor signs? You might be questioning if a graphic will make your sign more effective or add needless clutter. Well, it has been shown that graphics maximize the effectiveness of signs.

You may decide not to include an image on your outdoor signage. And that might work for you; signs without graphics make for a quick read and get your message across as succinctly as possible.

But adding an image to your sign can be wildly valuable. A marketing study on visual merchandizing by the Pennsylvania College of Optometry discovered that not only does a picture add visual interest, but adding a second color to your sign improves reader retention by 78%. Not only that: People canremember a sign 300% better if it includes a photograph. 300 percent! Are you flipping your photos yet? And signs with full color graphics create the highest awareness of all sign categories.

Frame it

Do you want to increase the reading speed of your outdoor sign by 26%? Here is the single simplest thing you can do to make your sign more effective in seconds:

Add a border. Borders control reading space and help focus eyes on the center of the sign. That's why you frequently see borders on traffic signs such as stop signs and speed limit signs.

So, there you go! Two simple ways to increase reader retention and speed. And we have plenty more designideas to tell you about. Or contact our graphic designers for their complementary assistance.