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Dropping A Hook For Your Small Business

There are not many things in this world that are as breathtaking as spotting a fish. Some folks enjoy the spare-time activity more than others, but all can agree that the tug at the end of the line, the disappearing bobber and the first prospect of that scaled aquatic creature all add to the thrill of sportfishing. It was the perspective of this adventure, and more specifically, the need to have a freezer full of Alaskan King Salmon, that a couple of years ago landed me on the banks of Ship Creek in Anchorage, Alaska partaking in a local tradition called "urban combat fishing."

Sounds to me like some sort of military survival of the fittest exercise!

"Urban combat fishing" takes its name from the fact that 1) it takes place in an urban environment, 2) it's a style of fishing and 3) it involves oodles of fishermen and fisherwomen standing side by side along the banks of Ship Creek all competing for the same limited number of Alaskan King Salmon. Sure, there are times when the fish outnumber the anglers, but this was not the case during my vacation. In fact, while I was fishing, only one of the hundreds of anglers within sight of me actually caught a Salmon. Now, the first thought that comes to mind by nature has something to do with the "chosen" angler being very favourable. That probably contains some truth, but I'm a firm believer that the harder a person works, the luckier he or she becomes.

The road less traveled. Please, go on.

After returning from Alaska without any King Salmon and feeling slightly down, I started thinking about what possibly could have made that angler the lucky one to catch a fish. My inclination was that this man was simply in the right place at the right time and that one day I would also be in the right place at the right time. But then, I started thinking about what I would have done had I been the one to catch the fish. Did I do any research about where the fish tend to congregate? Did I know the best type of bait to use in order to attract a hungry fish? Would I have even been able to capably reel in a 30-pound fish in front of an audience of strangers? The answer to these questions is, quite simply, no. Therefore, my lack of preparation probably saved me from a potentially unenviable situation and it most definitely played a role in me returning empty-handed.

Ok...so what does this have to do with my business?

Excellent query. Had I, like the angler, been more prepared, I may not have caught a fish, but I would have at least known how to do so if the opportunity had arisen. This is a requirement to metal signsa because even though we may not see it, we, as small business owners who publicize with personalized metal signs, must be just as, if not more prepared than our competition in order to catch the fish (customer).

You calling me a fish?

Try to remember the number of personalized metal signs you see EVERY SINGLE DAY. You probably see more custom metal signs than you can count, and you MOST CERTAINLY see too many to recall them all. There are, nonetheless, more than likely a few made-to-order signs that you can tell me about. And that, my friends, is no coincidence.

Coincidence?

It's no coincidence that you are able to remember some custom metal signs rather than the other nine hundred that you see in a day. That's because whoever the business owner is that configured the "chosen" metal sign put in additional work to make her business sign stand out so that you, the potential customer, would remember her custom metal sign instead of all the other custom metal signs. And, just like the fisherman who studied where in the Creek the Salmon are most likely to hang out, so too should the smart small business owner research where her potential customers are most likely to be. A small business owner has to be more educated and more prepared than the competition when designing a custom metal sign so that it will stand out in a sea of personalized metal signs.